Remove what-is-email-marketing-and-how-to-create-its-strategies
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What Is Email Marketing And How To Create Its Strategies

Pipeliner

Do you know when the first email marketing mail was sent? It was in 1978, and it resulted in a whopping $13 million in sales. So what was there in the mail that made such a passive income? Are you also interested to know more about email marketing? What Is Email Marketing?

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How To Use Personas For Better Marketing

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There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. What Are Buyer Personas? And who wouldn’t?

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Content Marketing Strategy: Are You Winging It?

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Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? How to Develop a Content Marketing Strategy.

Strategy 257
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Big Data and Your Email Marketing Campaign

Zoominfo

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. What Is Big Data, Anyway?

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in.

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A Guide to Marketing Automation

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While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing.

Marketing 246
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.