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People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo

Costello

We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. On that note, Danielle often reminds her team that Marketo’s contacts are humans before they are prospects.

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Today I can’t pick up a newspaper without being told that my privacy is dead. Without the phone, how are you going to sell? Note this quote from Marketo. As long as there’s a need to sell there’s a need for the phone.

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Smart Selling Visions: Up-Close with Top Revenue Leader Henry Schuck

SBI

When companies are operating off of bad data or no data they have to spend valuable selling time researching so they can add to or cleaning their existing data base. DiscoverOrg’s in-house research team handles this difficult, time consuming task of uncovering the key information technology vendors need to sell their product.

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Defining the Real Buyer

Sales and Marketing Management

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .

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Personalization Strategies for Digital Marketing Agency Client Acquisition

BuzzBoard

To wrap up, by embracing personalization strategies, digital marketing agencies can accelerate their client acquisition efforts. To sum up, for digital marketing agencies keen on bolstering client acquisition, embracing data-driven campaigns and personalization strategies is a potent strategy. Vote Up +0 Vote Down -0 You already voted!

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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Reviewing them on his laptop, Rick excludes companies from the list if: His previous sales efforts have come up dry. Rick has most of his success selling to VP’s and above. The company isn’t in one of the industries where Apex sells most of their products/services. Sirius Decisions research backs this up.

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98% of Potential Prospects from this One Group are Hiding in Plain Site

SBI

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” RTP software will then automatically serve up the most relevant content from your site, based on one or more of those characteristics. This is seriously powerful stuff. Okay, I made that point.

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