no-room-for-farmers 
Partners in Excellence
MARCH 13, 2012
Sales people are often described as Hunters or Farmers. Farmers focus on nurturing established accounts, keeping loyal customers, growing the business primarily through servicing the customer and growing the relationship. Your customers want hunters not farmers, they want us to help them build their business.
Partners in Excellence
JUNE 1, 2020
Farmers and farming are what brings food to all of us. Possibly one of the most destructive concepts ever introduced into sales is the concept of hunters and farmers. I’m not sure how the concept of hunters and farmers ever arose, but the notion is hunters go out and find new business. Let’s dive in deeper.
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Pipeliner
NOVEMBER 11, 2020
The War Room Concept. The War Room is a vital concept in sales management. A physical war room, in the military, is a space in which generals, officers and battle coordinators visually plan out battle tactics and strategies for specific operations. Hunter and Farmer. Account Management.
Bernadette McClelland
FEBRUARY 1, 2021
Inside historically done-up rooms. With farmers who keep on keeping on. But the inner light of people. Where a grand old pub. Filled with music and laughter. Spills from the lace-worked verandah. Farewelling a local ever after. I love a sunburnt country. And the wheat fields of the Region. Where the horizon is ever stretching.
Smooth Sale
APRIL 1, 2024
For example, if a local farmer is retiring, looking to reduce their owned land, or feels that the land requires further renovation than they may be willing to give, you might open the conversation for potential sales quotes. However, sometimes circumstances can seem less favorable.
The Pipeline
SEPTEMBER 5, 2012
Remember you will need to handicap based on your closing average; meaning if you need four more sales, and you have a 3:1 closing average, you need to be able to identify 12 prospects, no room for dead wood or wishful thinking. Having said that, farmers are also thinking about the next season, the planting season. Tibor Shanto.
Openview
JANUARY 14, 2019
Also, there’s no doubt about who is responsible for the customer’s success, and there’s no room for miscommunication. The independent “hunters” can close deals, and the methodical, patient “farmers” can nurture and develop the accounts. First, it helps to look at how the sales process changes. The Once and Done Sale.
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