DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. Timing is everything!

Trade Show 120

Trade Show Webinar Metrics Strategy Prospecting 120

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that? It’s time-consuming, yes.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Sales and Marketing Management

SEPTEMBER 24, 2019

Barriers to measuring ROI. As consumer behavior and digital marketing technology evolve, it’s completely natural for B2B marketers to stumble over a few barriers when it comes to measuring ROI. For example, the teams and communications that support trade shows and brand marketing work separately.

ROI 166

ROI Lead Rank Customer Marketing 166

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Measure ROI & refine your process. Me: “Again, I certainly hope not!”.

Trade Show 77

Trade Show Follow-up Top of Funnel Buyer Persona 77

SBI

OCTOBER 24, 2019

Sales Tools to Increase Tradeshow ROI. There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to solutions that help sellers find and deliver the right content for each prospect). Sellers can’t easily deliver it to prospects. Event ROI is often difficult to quantify.

ROI 74

ROI Sales Tools Tools Trade Show 74

The Pipeline

MAY 21, 2019

Most trade shows I attend, I do so to prospect, not as an exhibitor. Organizers kindly line up prospect in neat little stalls, one after the other. This time I got to experience trade shows like most mortals do. I understand that vendors need to realize an ROI, as a result we should expect to be “sold.”

Trade Show 232

Trade Show Lead Rank Lead Scoring Sales Qualified Lead 232

Crunchbase

NOVEMBER 9, 2021

Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.

Sales Qualified Lead 111

Sales Qualified Lead Lead Rank Lead Scoring Prospecting 111

DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

MTD Sales Training

NOVEMBER 1, 2011

Peter had some really interesting information about the benefits of exhibiting and how to get the best out of your place at the show, so I have invited Peter to share his insights with you all. How To Maximize Your ROI At An Exhibition. What are your objectives for the show? Enjoy! .

ROI 290

ROI Maximizer How To Face-to-face 290

Sales and Marketing Management

FEBRUARY 22, 2021

Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Costs and ROI: Since we already had an ongoing BrightTalk subscription to host the webinars, we leveraged the platform by producing webinars weekly, at no additional cost to us.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales and Marketing Management

FEBRUARY 8, 2021

From last March forward, virtually every trade show was canceled, from behemoths like Dreamforce to local association meetings. In some cases, they moved their multi-day live trade show online, complete with virtual expo halls and networking apps. In total, we sponsored five virtual trade shows and six webinars.

Trade Show 136

Trade Show Segment Pivotal Conference 136

No More Cold Calling

DECEMBER 8, 2011

I just attended a trade show and that was pretty much the dialogue I heard. Yes, I know it’s tough working a trade show. And the same is true with every one of your prospects and clients. Read, “Attention, Salespeople: Your Clients Don’t Care—Top salespeople deliver true business ROI. Sound harsh?

Trade Show 249

Trade Show Closing ROI Engineering 249

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. According to a recent article by Inkwell Global Marketing, the average budget for exhibiting at a trade show is $50,000. Zuant allows marketers to track their ROI from events in terms of sales revenue.

ROI 68

ROI Industry Chemicals SAP 68

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business. It’s not so much knowing about sales prospecting vs lead generation, as knowing how and when to prioritize one or the other.

Lead Generation 98

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 98

Zoominfo

OCTOBER 2, 2018

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. Here are three common normalization problems: Web forms: For many organizations, most prospect and customer data is collected through web forms. Data normalization.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

eGrabber

JANUARY 5, 2022

It is important to identify and reach prospects with an actual interest in the B2B niche. The ultimate goal of your business is not only to attract more and more prospects. But to attract excellent qualified prospects. Derive what quality of prospects you want to attract from your B2B niche market.

Sales Qualified Lead 40

Sales Qualified Lead B2B Leads Marketing Qualified Lead 40

ExecVision

APRIL 23, 2018

Depending on the day I am the prospector or the prospected, the hunter or the prey. This might have worked in the past, but research shows that this approach doesn’t work for younger reps who are just starting their careers. With all of these challenges, how do you get ROI from trade shows, conferences, and events?

ROI 40

ROI Ideal Customer Profile Maximizer Closing 40

Close.io

SEPTEMBER 2, 2019

By finding and reaching out to prospects from one relevant source, you can focus your cold email on one of their specific needs or problems that you can help with: Hey , (1) I saw that you’re hiring for a lot of positions, congrats on growing the team! Address the most common hesitation your prospects have.

Marketo 91

Marketo Lead Rank Lead Scoring Trade Show 91

eGrabber

NOVEMBER 30, 2021

The process of Lead generation or prospecting can be overwhelming. But by identifying specific target accounts, who would become your ideal prospects, you’ll use your time wisely and efficiently, bringing order to your lead generation process. The internet makes it easy to find detailed information about your potential prospects.

Lead Generation 40

Lead Generation Ideal Customer Profile Sales Qualified Lead Account 40

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Score More Sales

MARCH 13, 2013

Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? 2) An industry event like a trade show is a great way to be “many-to-one” in meeting up with buyers and existing customers.

Trade Show 219

Trade Show Maximizer Opportunity Webinar Metrics 219

SugarCRM

SEPTEMBER 14, 2021

Instead, follow these best practices for obtaining permission to communicate with your prospects: Always ask for permission to email when you collect addresses. For example, you attend a trade show and capture a large number of leads. Use opt-in checkboxes to gain express permission.

B2B 49

B2B Trade Show Lead Rank Lead Scoring 49

Pointclear

JUNE 15, 2012

He is a speaker on sales lead management, sales enablement, and marketing ROI. While everyone wants less expensive leads in the form of prospects who identify themselves via company websites, traditional direct marketing is still needed to educate prospects and drive them to websites. Use BANT qualifiers.

Lead Management 113

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 113

Sales and Marketing Management

FEBRUARY 8, 2021

Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. Duby said calling customers and prospects on their cellphone was somewhat taboo prior to the pandemic, but has become more accepted since no one is in their office.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

SBI

JANUARY 21, 2020

NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. NANCY: HOW DOES YOUR SOLUTION HELP SELLERS IMPROVE THE BUYING EXPERIENCE? .

Sales Qualified Lead 112

Sales Qualified Lead Lead Qualification Follow-up Inside Sales 112

Hubspot Sales

MARCH 2, 2018

"I don't see the potential for ROI.". Every prospect you speak to has sales objections, or reasons they’re hesitant to buy your product. Some reps argue with their prospects or try to pressure them into backing down -- but this isn’t true objection handling. Avoid reacting impulsively to prospect objections. I hate you.".

Objections 145

Objections How To ROI Call-back 145

Zoominfo

APRIL 23, 2020

Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Highspot

JANUARY 19, 2022

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. or a 353% ROI. These programs cover basic topics like the sales process, popular sales software, frequently asked questions, and strategies for communicating with prospects.

Training 92

Training Lead Rank Hiring Course 92

eGrabber

MAY 21, 2020

For companies who are currently driving their sales and marketing thru COVID, prospecting to outdated lists drains morale like nothing else. Get LinkedIn Sales Navigator – Best ROI for B2B prospecting 3. Get LinkedIn Sales Navigator – Best ROI for B2B prospecting. They can be great referral prospects!

Energy 52

Energy B2B Hiring Decision Maker 52

eGrabber

MAY 21, 2020

For companies who are currently driving their sales and marketing thru COVID, prospecting to outdated lists drains morale like nothing else. Get LinkedIn Sales Navigator – Best ROI for B2B prospecting 3. Get LinkedIn Sales Navigator – Best ROI for B2B prospecting. They can be great referral prospects!

Energy 52

Energy B2B Hiring Decision Maker 52

DiscoverOrg Sales

FEBRUARY 14, 2018

Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. We asked Jake Shaffren, our Director of Sales Development at DiscoverOrg and trade-show prospector extraordinaire, how he approaches the process.

Trade Show 193

Trade Show Prospecting Face-to-face Decision Maker 193

Sales Hacker

SEPTEMBER 4, 2019

Whether you’re trying to attract new talent at a college career fair with a free notebook or get your foot in the door of an enticing prospect with a memorable gift, the best-case scenario is a give-and-take relationship that is established with a physical item. Email , phone , LinkedIn , trade shows , the list goes on. .

Sales Tools 102

Sales Tools Tools Data Wireless 102

SBI

JANUARY 21, 2020

NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. NANCY: HOW DOES YOUR SOLUTION HELP SELLERS IMPROVE THE BUYING EXPERIENCE? .

Sales Qualified Lead 65

Sales Qualified Lead Lead Qualification Follow-up Inside Sales 65

DiscoverOrg Sales

MAY 7, 2019

Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? JUST KIDDING. Department.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150