Prima Resource

APRIL 26, 2022

I'm not talking about the logistical and planning elements, but rather the actual show itself and what needs to be done onsite to generate a positive return on investment (ROI). After two years of virtual events, we are gradually returning to face-to-face or hybrid trade shows and conferences.

Trade Show 72

Trade Show Face-to-face B2B Conference 72

Alice Heiman

OCTOBER 16, 2019

Everyone wants more engagement at the trade shows and events they invest in. Everyone I know would like to prove their ROI from events by showing how much revenue was generated from the leads they got. . Trade shows and events can be a dependable source of qualified leads. Trade Show Failures.

Trade Show 74

Trade Show Sales Qualified Lead Leads Marketing Qualified Lead 74

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. Timing is everything!

Trade Show 120

Trade Show Webinar Metrics Strategy Prospecting 120

Sales Hacker

JANUARY 18, 2019

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

Trade Show 93

Trade Show Marketing Top of Funnel Conference 93

Sales and Marketing Management

SEPTEMBER 24, 2019

Barriers to measuring ROI. As consumer behavior and digital marketing technology evolve, it’s completely natural for B2B marketers to stumble over a few barriers when it comes to measuring ROI. For example, the teams and communications that support trade shows and brand marketing work separately.

ROI 166

ROI Lead Rank Customer Marketing 166

Selling Power

DECEMBER 2, 2019

Here’s how to optimize your trade show efforts and measure ROI on your investment.

Trade Show 68

Trade Show ROI Sales How To 68

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Measure ROI & refine your process. Me: “Again, I certainly hope not!”.

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Sales Evangelist

FEBRUARY 6, 2016

Have you ever questioned the effectiveness of a trade show? Is there an ROI with these events? So guess what […] The post TSE 261: Are Trade Shows Worth It? Have you ever questioned the effectiveness of a trade show? Is there an ROI with these events? Are they worth it? Are they worth it?

Trade Show 40

Trade Show ROI Follow-up Sales 40

SBI

OCTOBER 24, 2019

Sales Tools to Increase Tradeshow ROI. Alice Heiman of Trade Show Make-Over says, “TradeShows can be a dependable source of qualified leads but for most companies they are not. That’s because the scanners that come with the show are not adequate to capture insight on which leads are qualified.”

ROI 74

ROI Sales Tools Tools Trade Show 74

The Pipeline

MAY 21, 2019

Most trade shows I attend, I do so to prospect, not as an exhibitor. This time I got to experience trade shows like most mortals do. I understand that vendors need to realize an ROI, as a result we should expect to be “sold.” I asked about their recent show in Vegas, and their strategy. By Tibor Shanto.

Trade Show 232

Trade Show Lead Rank Lead Scoring Sales Qualified Lead 232

MTD Sales Training

NOVEMBER 1, 2011

Peter had some really interesting information about the benefits of exhibiting and how to get the best out of your place at the show, so I have invited Peter to share his insights with you all. How To Maximize Your ROI At An Exhibition. What are your objectives for the show? Enjoy! .

ROI 290

ROI Maximizer How To Face-to-face 290

DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Sales and Marketing Management

FEBRUARY 8, 2021

From last March forward, virtually every trade show was canceled, from behemoths like Dreamforce to local association meetings. In some cases, they moved their multi-day live trade show online, complete with virtual expo halls and networking apps. In total, we sponsored five virtual trade shows and six webinars.

Trade Show 136

Trade Show Segment Pivotal Conference 136

SBI

JULY 26, 2018

Capture leads at trade shows and events with integrated badge and business card scanning and send them instantly to CRM and marketing automation. Nancy: How have companies determined the ROI of your solution? Trade show ROI improvement by lead to sales time and close rate.

Trade Show 95

Trade Show Sales Enablement Webinar Metrics ROI 95

No More Cold Calling

DECEMBER 8, 2011

I just attended a trade show and that was pretty much the dialogue I heard. Yes, I know it’s tough working a trade show. Read, “Attention, Salespeople: Your Clients Don’t Care—Top salespeople deliver true business ROI. Bells and Whistles and Disinterest. I’ve worked more than my share. Sound harsh?

Trade Show 249

Trade Show Closing ROI Engineering 249

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. According to a recent article by Inkwell Global Marketing, the average budget for exhibiting at a trade show is $50,000. Zuant allows marketers to track their ROI from events in terms of sales revenue.

ROI 68

ROI Industry Chemicals SAP 68

Sales and Marketing Management

FEBRUARY 22, 2021

Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Costs and ROI: Since we already had an ongoing BrightTalk subscription to host the webinars, we leveraged the platform by producing webinars weekly, at no additional cost to us.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

OCTOBER 2, 2018

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. Live events: Collecting business cards at trade shows is commonplace for marketers. In fact, 93% of CMOs say they’re under more pressure to deliver measurable ROI. Data normalization.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

Zoominfo

FEBRUARY 25, 2021

Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources. Trade shows are incredibly conducive to lead generation because 81% of trade show attendees have buying authority. Just how effective can a SLA be if each party adheres to guidelines established?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

eGrabber

JANUARY 5, 2022

Trade shows, meetings, phone calls, or emails are part of the traditional sales methods. You can recover full ROI within weeks. Build a lead list overnight from LinkedIn, job boards, business directories, Yellow pages, google maps, trade shows, websites and get fresh lists daily/weekly.

Sales Qualified Lead 40

Sales Qualified Lead B2B Leads Marketing Qualified Lead 40

ExecVision

APRIL 23, 2018

This might have worked in the past, but research shows that this approach doesn’t work for younger reps who are just starting their careers. With all of these challenges, how do you get ROI from trade shows, conferences, and events? Drive ROI at Marketing Events. The Right Way to Work a Booth.

ROI 40

ROI Ideal Customer Profile Maximizer Closing 40

Pointclear

MARCH 13, 2012

When it comes to measuring marketing’s ROI most marketing managers hesitate to bite off more than they can chew. And yet, sophisticated, aggressive marketing managers find ways around these constraints and discover a way to prove the ROI (especially when they have little choice). How else can companies grow?

Sales Qualified Lead 140

Sales Qualified Lead ROI Lead Generation Trade Show 140

Score More Sales

MARCH 13, 2013

Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? 2) An industry event like a trade show is a great way to be “many-to-one” in meeting up with buyers and existing customers.

Trade Show 219

Trade Show Maximizer Opportunity Webinar Metrics 219

Zoominfo

FEBRUARY 25, 2021

Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources. Trade shows are incredibly conducive to lead generation because 81% of trade show attendees have buying authority. Just how effective can a SLA be if each party adheres to guidelines established?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Partners in Excellence

JUNE 8, 2021

Perhaps they learned some through trade publications or trade shows, but when they really wanted to learn about products and solutions, the sales person was the source of that information. It was expressed in financial terms like ROI, Payback, and so forth. These justifications, also, looked at risk assessments.

Face-to-face 125

Face-to-face Education Trade Show Channels 125

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

SugarCRM

SEPTEMBER 14, 2021

For example, you attend a trade show and capture a large number of leads. You may have templates for leads acquired through trade shows, website traffic, referral partners, or other sources. You need to consider your first engagement with these leads. It is important to let them know their actions have been noticed.

B2B 49

B2B Trade Show Lead Rank Lead Scoring 49

Pointclear

JUNE 15, 2012

He is a speaker on sales lead management, sales enablement, and marketing ROI. Research indicates that prospects are completing 70% of the decision making process before they want to talk to a salesperson, but information sources for this self-education still needs to include direct mail pieces, emails and trade show participation.

Lead Management 113

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 113

eGrabber

NOVEMBER 30, 2021

A thorough knowledge of the customer lets you create a personalized marketing approach This strategy helps build a better relationship with customers thereby increasing revenue Identify High-value prospects Simplified Sales Process Huge ROI. Start by Finding the Right Accounts. Download Free Trial And Get 50 Contacts Free! Email Address *.

Lead Generation 40

Lead Generation Ideal Customer Profile Sales Qualified Lead Account 40

Crunchbase

NOVEMBER 9, 2021

An individual you spoke to at a trade show. Dangle the ROI carrot. Give a ballpark figure for how much ROI they can expect from your solution. Some examples of prospects include: A lead you spoke with over the phone. Someone who replied to an email. Someone who clicked a link in a message and visited your website.

Sales Qualified Lead 111

Sales Qualified Lead Lead Rank Lead Scoring Prospecting 111

Close.io

SEPTEMBER 2, 2019

Relevant events Close can reference include: Trade shows. Love to learn more about which influencers are delivering the most ROI for you. Trey recorded himself visiting Proposify’s website using FullStory to show Kyle the insights into user experience you can get from using it. Let’s say your product is a CRM like Close.

Marketo 91

Marketo Lead Rank Lead Scoring Trade Show 91

Sales and Marketing Management

FEBRUARY 8, 2021

Steven Casey, principal analyst at Forrester, says the market research company’s regular surveys of technological investments helps its clients prioritize investments by providing a glimpse at what marketing technology other companies are investing in and what they feel provides the biggest ROI.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

DiscoverOrg Sales

FEBRUARY 14, 2018

Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. We asked Jake Shaffren, our Director of Sales Development at DiscoverOrg and trade-show prospector extraordinaire, how he approaches the process.

Trade Show 193

Trade Show Prospecting Face-to-face Decision Maker 193

Highspot

JANUARY 19, 2022

or a 353% ROI. Here’s what some of their courses look like: Trade Show Selling : The planning, execution, and follow-up of a successful trade show attendance. (And notably, when the median salesperson fails to reach the goal, at least 50% of the sales team doesn’t either.). Track Training Impact.

Training 92

Training Lead Rank Hiring Course 92

SBI

JANUARY 21, 2020

PETE: Going straight to our core experience, tradeshows, clearly this is always one of the biggest line items in anyone’s marketing budget, and it always seems crazy to us that RoI isn’t cemented in as an absolutely vital aspect of any event planning!

Sales Qualified Lead 112

Sales Qualified Lead Lead Qualification Follow-up Inside Sales 112

eGrabber

MAY 21, 2020

Get LinkedIn Sales Navigator – Best ROI for B2B prospecting 3. Get LinkedIn Sales Navigator – Best ROI for B2B prospecting. If you already have a highly targeted list of prospects that you purchased or built from trade shows, we recommend you update them. eGrabber Tip!

Energy 52

Energy B2B Hiring Decision Maker 52