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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Enter, social listening.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Enter , social listening.

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Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

Explaining Why Digital Marketing May Not Be Working for Your Small Business If you’re a sales professional in a digital marketing agency, you’ve likely encountered a small business client exclaiming, “Digital marketing isn’t working for my business!” Are you prepared for your next client meeting?

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Why Are You Trying To Kill Me?

The Pipeline

Then I remembered that in sales we see this all the time, over and over, people are trying to kill cold calling. I suspect the main reason is that cold callers do not see social as a threat, is because we do see it as a great addition to an existing set of tools and techniques we use to drive business. Sad but true.

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Evaluating Your Business Development Strategy

Janek Performance Group

A pillar of success for any sales organization is an effective business development strategy. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy.

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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

Firsthand experience at events gives your employees an opportunity to grow—to be the first in the industry to collect information on new tools and best practices. Be sure to analyze the event itinerary and pick sessions that will make for a good social or online experience. For more sales and marketing solutions contact ZoomInfo.

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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. Now, it’s time to do the 10-year challenge with your sales strategy. Now, it’s time to do the 10-year challenge with your sales strategy.