The CEO’s Role in Sales: 9 Questions to Become a Better Leader
Alice Heiman
NOVEMBER 8, 2021
The CEO plays a vital role in the sales process. Spoiler alert: as leader of the company, you have to lead sales too! This is true even if you have a VP of sales or another C-level person focused exclusively on the sales process. The CEO’s Role in Sales: Leading the Charge.
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