What Does It Mean To Be A Channel In An Omnichannel World?
Partners in Excellence
JUNE 12, 2015
All the talk in B2C and B2B these days is “omnichannel.” ” The B2C world has actually changed profoundly, and will continue to do so. We’re just seeing and starting to address the implications of omnichannel in the B2B world. Manufacturers are starting to embrace the concept.
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