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Who Is The Beneficiary Of Sales And Marketing Automation?

Partners in Excellence

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. These are certainly critical discussions.

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What is Data as a Service (DaaS)?

Zoominfo

The data as a service industry focuses on an audience that really cares about data on a recurring subscription-based model, including people who work in master data management IT, marketing ops, and sales ops, explains Amit Rai, vice president and head of enterprise product and sales at ZoomInfo. But what about DaaS?

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Thank You For #CASL Mr. Harper

The Pipeline

But tomorrow will not be a happy day for many businesses, sales people and sales organizations. CASL will impact small and medium businesses, the very group Harper’s Conservatives claim to champion, legitimate Canadian businesses and their sales organizations. By Tibor Shanto - tibor.shanto@sellbetter.ca . Forethought?

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Automation And Ineptness

Partners in Excellence

Automation and technology, properly implemented can do tremendous things to augment our capabilities. At the same time, like virtually everything, automation can be horribly dangerous. Sadly, it seems too many leverage automation to demonstrate the very worst of themselves and their companies, rather than creating meaning and value.

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3 Ways to Use CDP Sales to Improve Account-Based Selling

LeadFuze

CDPs are a relatively new addition to the marketing world, and you don†t hear about them very often outside of that realm. They†re becoming more popular as marketers use them for data-driven decisions. Marketers have been using CDPs to develop a 360-degree view of their customers. All good, right? Introduce real-time alerts.

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Who is teaching the CMO how to sell?

Pointclear

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

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Thank You For #CASL Mr. Harper

The Pipeline

But tomorrow will not be a happy day for many businesses, sales people and sales organizations. CASL will impact small and medium businesses, the very group Harper’s Conservatives claim to champion, legitimate Canadian businesses and their sales organizations. By Tibor Shanto - tibor.shanto@sellbetter.ca . Forethought?