Best time to ask for a referral? Listen for warm words from your buyer
Selling Essentials RapidLearning Center
MAY 12, 2021
Sales and marketing professors at Western Carolina University and Georgia State University surveyed 406 customers of a B2B service to see under what conditions they were most open to giving referrals. The blog post and Rapid Learning video module are based on the following research study: Johnson-Busbin, J.
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