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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. However, another one is that in 2007 IT spending was hotter than it’s ever been. However, another one is that in 2007 IT spending was hotter than it’s ever been.

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How Oracle Thrived in the 2008 Recession, Even with Missed Revenue Opportunities

SBI Growth

The year is 2007. The real estate market is flush. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. Now fast forward to 2008. The real estate bubble.

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How to Get Into Tech Sales in 2023

Hubspot Sales

For instance, one company might sell computer hardware, like laptops and monitors, while another sells CRM software. Or, they might sell a combination of tech, such as computers with anti-virus software. Tech companies tend to specialize in one (or more) of the following categories: Software. Researching current market trends.

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How "Social Media" Can Be Part of Your Prospecting Strategy.

The Sales Hunter

Sales Articles. I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” I encourage you to read Lauren’s article and then actually apply some of the insights she offers to your business marketing strategy.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

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Well, how did I get here?: Nutshell’s new VP of Marketing speaks out

Nutshell

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. What rescued me was something called “content marketing.” These were the dark times. Part 2: It Got Better.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Some of the reasons for this are: capacity, consistency, attrition, onboarding, peak staffing (such as to build pipeline for new reps…) but that is not what this article is about. This article is about how to select a partner once you decide to go in that direction. One of the world’s largest software companies—since 2002.