2010 Analytics Marketing Prospecting 
Zoominfo
AUGUST 19, 2018
In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever.
Sales and Marketing Management
SEPTEMBER 23, 2019
Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. In the five years between 2010 and 2015, the number of inside sales reps doubled. The range of sales tools is becoming as diverse as those on the marketing side.
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Adaptive Business Services
MARCH 23, 2022
With a grateful nod to Heinz Marketing , Lifehacker , Inc. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017.
Close.io
DECEMBER 10, 2018
When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.
Pointclear
SEPTEMBER 27, 2012
My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.
Pipeliner
OCTOBER 15, 2020
In fact, there are entire companies that use this as their primary marketing channel. What is surprising is that many B2B companies rely on cold outreach prospecting, just as if they were a door-to-door sales company! Pitch Warm Prospects. Door-to-door sales is largely seen as an outdated marketing strategy.
Close.io
DECEMBER 10, 2018
When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.
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