SMEI
JANUARY 24, 2023
Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign. If so, then shame marketing may be right up your alley.
No More Cold Calling
JUNE 28, 2012
Face to Face in a Sales 2.0 World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 Social media, blogs, pay-per-click advertising, and SEO are all excellent strategies for attracting prospects when they’re still in the research stage, before a sales rep has gotten involved in their buying process. conference.
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The Pipeline
AUGUST 12, 2011
December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. As I listened to the retelling, I wondered how the customer kept up his griping gyrations in the face of such calm and respectful treatment. February 2012.
SBI Growth
SEPTEMBER 9, 2012
I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Answer: Writing skills.
Velocify
JULY 26, 2017
I remember the struggles I faced daily and was not happy selling with using a traditional CRM (customer relationship management) system to manage my prospects and leads. In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies.
Delicious Sales
MAY 2, 2012
Advertising (694). Advertising (694). 2011 (3304). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Selling Skills (528). Incentives (379). Demand Generation (181). Outside Sales (81). Customer (6670).
The Science and Art of Selling
OCTOBER 31, 2011
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