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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Follwer her on Twitter @marketingprofs.

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The Pipeline ? Top Sales & Marketing Awards 2011

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Top Sales & Marketing Awards 2011. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Pointclear

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Marketing automation. B2B marketing and sales strategies and tactics. B2B marketing and sales strategies and tactics.

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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. Responses included: “AI will manage customer relationships through predictive marketing.”

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Has B2B sales adapted to the way decision-makers buy?

Prima Resource

If our daily shopping habits are any indication, and also based on what is so frequently written by digital marketers and many software companies in the martech environment, then purchase habits have changed dramatically. At the time, this statistic created a bit of a concussion and the end of sales teams was already announced.

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5 rules for authentic B2B branding

Sales and Marketing Management

billion in 2011. Chasen summarized five brilliant rules for authentic B2B brand communications recently. billion in 2011. billion in 2011. Chasen summarized five brilliant rules for authentic B2B brand communications recently. I share it here with you. I share it here with you. read more'

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?