Remove 2011 Remove B2B Remove Marketing Remove Software
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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Follwer her on Twitter @marketingprofs.

Trends 180
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Has B2B sales adapted to the way decision-makers buy?

Prima Resource

If our daily shopping habits are any indication, and also based on what is so frequently written by digital marketers and many software companies in the martech environment, then purchase habits have changed dramatically. At the time, this statistic created a bit of a concussion and the end of sales teams was already announced.

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Marketing Automation Software that Delivers the Most Data Wins!

Pointclear

Software programs that explain the most data, verified by the most evidence, are better than those that do not. CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of software. I think so.

Software 205
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5 rules for authentic B2B branding

Sales and Marketing Management

Seuss books), I yield my column this month to the distinguished gentleman Michael Chasen, who helped build the education software startup Blackboard into a booming business that sold for $1.64 billion in 2011. Chasen summarized five brilliant rules for authentic B2B brand communications recently. billion in 2011.

B2B 214
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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Can Drive Massive Growth For Your B2B Sales Organization. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. He has held a variety of leadership roles and has leveraged sales enablement and customer experience disciplines to help grow several startup companies that became successful public software companies.

Siebel 59
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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution.

Manticore 217