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How AI Can Accelerate Sales and Bridge the Marketing Gap

Sales and Marketing Management

Historically, analytics in these two domains has provided a static view of the customer, but AI is getting companies closer than ever before to a true 360-view of the customer, which is becoming more and more necessary. Krishnan Venkata is chief sales officer for the digital analytics firm LatentView Analytics.

Marketing 274
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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Related: Top 14 Sales Methodologies for Your Selling Systems. So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Related: Selling to Savvy Buyers: How to Control the Conversation from Start to Finish. What is solution selling?

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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

The event theme was Your Customer in Context , and all the keynotes as well as many of the sessions I attended reinforced the idea of relating to the customer on their terms, where they are, when they want your interaction. Since many of us are visual learners, I find that this was a great addition to help us adults learn new things.

Company 208
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Top 10 Allego Milestones

Allego

The aha moment happened during a client engagement in 2012, when Mark noticed that the company had purchased iPads for its entire sales force. Mark, author, speaker, trainer and advisor, helped financial service companies build their businesses and improve their selling practices as founder of Insight Development Group, Inc.,

Unica 118
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How Timing Is Everything in Social Media Marketing

Increase Sales

When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Learn the other two during this FREE webinar, The 3 Dirty Words in Business , on Thursday, December 6, 2012 from 12-12:30pm CST. The first 10 minutes account for 32.2%

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78 Customer Engagement Statistics

Zoominfo

25% of companies say they leverage customer service insights for non-customer service related activities in a structured fashion ( source ). 50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). 75% of online customers expect help within 5 minutes ( source ).

Customer 196
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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Analytics/Big Data. And the same ones that I saw in 2013, 2012………1980. Big Data/Analytics, Gamification, Social Selling, all the Marketing and Sales Automation tools……none of them existed in 1980! But Analytics and Big Data are giving us insights and abilities that were unimaginable in 1980.

Fashion 89