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Start with a Dashboard Says IBM’s Ed Abrams

Score More Sales

Griffin / OTUS Analytics. The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs. According to Ed Abrams, start with simple, analytics dashboards. courtesy of M.

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If Technology is Not the Answer to Solving Sales Problems, What Is?

SBI Growth

Deploying a Sales Force Automation tool will not solve the challenges facing your Sales organization. The Sales organization isn’t short on data, it is short on knowledge. Every Sales Leader needs innovative recommendations right now. How are you going to help your VP of Sales to hit the number?

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How Sales Teams Can Recruit & Retain College Grads in the Tight Labor Market

Sales and Marketing Management

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166
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Why Technology Can't Solve Sales Problems All By Itself

SBI Growth

Deploying a Sales Force Automation tool will not solve the challenges facing your Sales organization. The Sales organization isn’t short on data, it is short on knowledge. Every Sales Leader needs innovative recommendations right now. How are you going to help your VP of Sales to hit the number?

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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. Information you also need to align with sales and be on the same page about customers. Your sales leader is banging on the door because he or she wants a specific lead generation program that is sure to be a home run.

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Know Your Customer

Score More Sales

Earlier this year, IBM published the results of a study that was done by Forrester Research about how today’s empowered customers are thinking, and the importance of really knowing your customer. Jeff Ernst, Principal Analyst at Forrester Research narrates the overview click here to view the video. IT needs to be a partner in this.

Customer 196
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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

I’ll walk you through what solution selling is, why you should adopt it as part of your sales process, and how to do it right for today’s buyer. Solution selling is a sales methodology in which the seller diagnoses the prospect’s problems or pain points and presents their product as a solution to that problem. Table of contents.