Zoominfo

FEBRUARY 25, 2018

We haven’t been shy about touting the benefits of social media in B2B sales and marketing. In fact, research shows B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value ( source ). Posting exclusively about products. Happy Friday!

Social Media 147

Social Media Media B2B Marketing 147

Score More Sales

AUGUST 14, 2012

Most companies are not proactive to research what is on the horizon – they simply don’t have time or resources to do so. Here are three ideas whose time has come and are widely used by your competitors – so why not take a look at just these strategies for sales growth: 1. For many in B2B this means LinkedIn first and foremost.

Social Media 233

Social Media B2B Strategy Media 233

SBI Growth

FEBRUARY 3, 2013

He’s a sales rep at Oracle. They’re missing the real value of the platform: it’s a sales tool. Instead, today’s successful Sales Reps excel with LinkedIn on several fronts: They position themselves to win the deal they’re working on now. They expand their personal network to fill their sales pipeline through customer referrals.

LinkedIn 335

LinkedIn Pipeline Decision Maker Ideal Customer Profile 335

SBI Growth

JANUARY 7, 2013

A lot was written in 2012 regarding the change in buyer behavior. Are sales reps being squeezed out of the equation? Leave gleaning to the farmers (agrarian type - not the sales type). As a sales rep, you can’t rely solely on Marketing to develop your presence. Chances are you began your research online.

Social Selling 321

Social Selling Ideal Customer Profile Harvest Social Media 321

Increase Sales

APRIL 16, 2012

Relationship marketing through the various channels or rivers of social media continues to grow. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships.

Social Media 160

Social Media Media Marketing Face-to-face 160

Tony Hughes

NOVEMBER 4, 2018

In the last few days I have been facilitating focus groups for a research study in Australia being conducted by The Eventful Group who are running a big CRM conference in Melbourne in July 2015. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

CRM 82

CRM Strategy Customer Epiphany 82

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Emissary

FEBRUARY 16, 2022

For tech sales and marketers, leveraging business insights in your account planning can make the difference in aligning your sales process to the buying process and ultimately closing the deal. These decisions can range from sales planning to sales execution, the way your salespeople interact with your customers.

B2B 52

B2B Account Hiring Analysis 52

The Pipeline

JUNE 8, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s Stored in Attitude , Business Acumen , EDGE Sales Process , Interactive Selling , Proactive , Sales Leadership , Sales Success , Sell Better , Success , Video , execution.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

Velocify

FEBRUARY 11, 2013

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. Texting: A new frontier in sales. 1] Portio Research, Mobile Messaging Futures 2012-2016, 2012. [2]

Leads360 109

Leads360 Unica Lead Rank Lead Scoring 109

The Pipeline

MARCH 30, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s Sales Skills , Tibor Shanto , Time Allocation , Video. A Random Walk Up Sales Street. EDGE Sales Process. Hiring Sales Talent. Random Walk Down Sales Street.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

Sales Hacker

OCTOBER 19, 2018

A couple weeks ago Zoominfo , a premiere B2B contact database, acquired Datanyze , a more recent pioneer that arms sales teams with technographics about their leads. The sales world is abuzz about these two joining forces! The sales tech stack arms race continues, but in a different way.

Industry 58

Industry Top of Funnel Channels Lead Rank 58

Zoominfo

AUGUST 9, 2018

increase in sales productivity and a 12.2% 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels ( source ). increase in sales productivity and a 12.2% billion worldwide in 2019, up from $2 billion in 2012 ( source ).

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

A Sales Guy

DECEMBER 5, 2012

We are rapidly closing the books on 2012 and if we haven’t already, we are starting to look towards executing on 2013. For sales leaders, this means identifying and executing on a new set of sales strategies to make our new number. Potential 2013 sales growth “maneuvers and stratagems:” Mine the base.

Strategy 116

Strategy Hiring Penetration Churn 116

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. 2013 - The Year for Sales Enablement? The demand for better Sales Enablement has increased dramatically over the past three years.

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

SocialSellinator

AUGUST 28, 2023

The core focus is generating leads and driving sales through targeted social media marketing, content creation, optimizing organic visibility, and leveraging paid ads. Here are some key points about the company and its services: Founded in 2012 and headquartered in San Francisco, with additional offices across the US.

Paid Content 88

Paid Content Social Media Marketing Lead Rank 88

The Pipeline

APRIL 25, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s Sales eXchange – 94. At its core, the discussion comes down to being Proactive vs. Reactive and passive, the latter describing the efforts of the majority of sales people today.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

Crunchbase

MAY 14, 2020

Maybe you’ve just landed your first sales job (In this economy? or maybe you’ve been in sales for years and are looking for a little inspiration. Either way, this list of top sales leaders can help you find the people who might just change the way you do your job. . Head of partnerships at Sales Hacker. Godard Abel.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

Increase Sales

SEPTEMBER 1, 2012

We attend business to business (B2B) networking events, we join formal and informal networking groups all with the goal to increase sales. Social media, we all have heard about this marketing channel, is here to stay. In March of 2012 according to Nielsen study, smart phones became the majority at 50.4% Share on Facebook.

Social Media 153

Social Media Media Marketing Small Business 153

Pointclear

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social media integration.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

Pointclear

JULY 12, 2012

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. Click to start video at this point — Asked about what is happening or not happening in marketing and sales that is surprising this year, Ann references research that MarketingProfs did with the Content Marketing Institute last year.

Strategy 171

Strategy Social Media Inbound Outbound 171

Pointclear

JULY 26, 2012

I'm pleased to have as my guest today Tony Jaros, SVP of Research at SiriusDecisions. Tony is a sales and marketing thought leader with nearly 20 years of experience. ” Sales and Marketing Roles in Approaching Different Target Tiers. ” New Demand Waterfall: Evolutionary Changes that Operationalize Experiences.

Lead Rank 145

Lead Rank Video Inbound Lead Scoring 145

Your Sales Management Guru

FEBRUARY 27, 2012

Sales Management and the Impact of Social Media. While in the process of writing a future magazine column on the future of sales and social media I interviewed three people and posed several questions in order to get their view points. Ken Thoreson. This is exactly what I believe is the direction we will move.

Social Media 84

Social Media Media Sales Management Networking 84

Pointclear

AUGUST 23, 2012

Tim has more than 20 years experience in marketing and sales. Tim is also co-author of Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solution, and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling. Discussions.

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Targets Demand Generation 124

Velocify

JANUARY 21, 2013

New study reveals that texting messaging at the right point in the sales process can drive significant conversion gains of up to 328%. With the large volume of flashy new mobile apps out there, the original mobile app, text messaging , has been largely neglected by sales professionals in their selling efforts. Download your copy today.

Leads360 74

Leads360 Sales Process Top of Funnel Study 74

SugarCRM

APRIL 13, 2023

Between 2012 and 2019, the percentage of salespeople meeting their annual quotas fell from 63% to 57%. That means, ‘results-driven’ and ‘time-pressed’ are two descriptors that now defines modern-day sales. Why should this matter to sales leaders? Complementing sales teams with new ideas and suggested best actions.

Top of Funnel 26

Top of Funnel Lead Rank Sales Qualified Lead Lead Scoring 26

Pointclear

SEPTEMBER 6, 2012

Jill is an internationally recognized expert who is known for her fresh sales strategies and game changing approaches. She is also a frequent speaker at annual sales meetings, kick-off events, and professional conferences. 2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. Don’t come in here.

Buyer 154

Buyer Social Media Hiring Inbound 154

LeadFuze

SEPTEMBER 30, 2021

What are Sales Methodologies? Sales methodologies are guidelines that govern how your goods or services are sold to consumers. 15 Sales Methodologies Examples Necessary For Every Business. The first contact will take the form of a conversation rather than a sales call. 1 Sandler Selling System.

Sales Methodology 52

Sales Methodology Ideal Customer Profile Sales Qualified Lead Lead Rank 52

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% Click here to learn more.

Proposal 71

Proposal Decision Maker ROI Lead Rank 71

Pointclear

SEPTEMBER 20, 2012

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. 2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. That’s something I’ve found in my research about how top performing businesses do their thing so well.

Inbound 145

Inbound Quota Outbound Video 145

Crunchbase

MAY 14, 2020

This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” We realize, after speaking with several sales leaders, that this methodology excluded some of the most impactful sales leaders, especially those from underrepresented backgrounds. VP of Sales at Mixpanel. Jordan Arogeti. Meka Asonye.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Highspot

SEPTEMBER 30, 2020

Enter sales methodologies. Businesses rely on sales methodologies to help their reps consistently deliver at every stage of the sales cycle. Here’s everything you’ll need to know to make the right choice: What is a sales methodology? Why do I need a sales methodology? Why do I need a sales methodology?

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

Sales Hacker

NOVEMBER 2, 2017

Depends on your conversion model: A Totango study in 2012 found an average of 50% when a credit card was required for the free trial, but only 15% when a credit card wasn’t necessary. You don’t want to come across as the pushy sales guy or gal. Email marketing continues to be a dynamic channel for business. Do some research.

Lead Rank 103

Lead Rank Customer Churn Segment 103

Pointclear

JUNE 8, 2012

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore. Who can help me solve it?

Customer 145

Customer Social Media Inbound Top of Funnel 145

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% growth were lowered to 1.2% by mid-year). Click here to learn more.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

Close.io

FEBRUARY 6, 2020

The “sales team” query gets ~1,600 monthly searches according to ahrefs. Orbit Media has performed an annual blogging research study over the past few years, polling thousands of company bloggers to compare (1) what they do vs. (2) what actually works. Pick any long-tail phrase in your space. How’s that cost vs. benefit look?

Lead Rank 101

Lead Rank Lead Scoring Distribution Scale 101