Remove 2012 Remove Education Remove Marketing Remove Prospecting
article thumbnail

Why Content Marketing Matters to a Sales Rep

SBI Growth

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. What exactly is content marketing?

Marketing 300
article thumbnail

If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

Increase Sales

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. of the recruiters favored LinkedIn as their primary social media site in 2012. of the recruiters used social media in 2012. Recruiters are salespeople whose sales prospects are skilled qualified employee.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

Pointclear

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

Marketing 247
article thumbnail

SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. Marry the art and science of marketing.

Revenue 174
article thumbnail

Why 96% of Prospects Remain Unknown to You (and what to do about it)

SBI

That’s the amount of money that companies collectively spent on Content Marketing in 2012 [1]. Content Marketing has become a crucial piece of the lead generation puzzle because the way businesses buy products and services has forever changed. So Sellers spend $44Billion to find ways to engage with prospects.

article thumbnail

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing.

article thumbnail

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

“Big data” is very 2012. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. We think 2019 is the year Intent Data moves into the sales and marketing stack, and the skills will follow.

Data 196