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Are Inside Sales and Consultative Selling Mutually Exclusive?

Understanding the Sales Force

So where does consultative selling fit into that approach? Are inside sales and consultative selling mutually exclusive? Companies are failing to leverage all of the calls they receive and seem intent to spend more money on marketing to generate more calls and inquiries! I''ll let you know.".

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Top 10 Kurlan Sales Articles of 2013

Understanding the Sales Force

Also, I did not include the article that was awarded a Gold Medal for Top Sales & Marketing Article of 2013 earlier this week. Here they are in no particular order - My Top 10 Articles of 2013: SALES. Magazine Gets it Wrong on Consultative Selling. c) Copyright 2013 Dave Kurlan' SALES MANAGEMENT.

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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

James is guilty of one of the most common misunderstanding in all of sales - that consultative selling requires salespeople to act like a consultant. Marketing, Advertising and Public Relations. c) Copyright 2013 Dave Kurlan' Copiers, Printers, Computers and Business Equipment. Telecommunications and Internet.

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It’s Time to Throw Away the Marketing Materials

The Sales Hunter

How effective are the marketing materials you receive? If you’re like the typical salesperson, you get more marketing information than you could ever begin to use. It’s time marketing departments wake up and quit shoveling garbage out to salespeople, all under the premise of helping them be more effective.

Marketing 231
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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

The “push” and “pull” concept has been key to marketing for years. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

Strategy 241
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Throw Your Sales Materials Away…NOW!

The Sales Hunter

For some reason, he was hung up on the idea he needed cute pictures and “marketing speak” content to wow his customer. Copyright 2013, Mark Hunter “The Sales Hunter.” He opened the sales meeting beautifully and then began walking the customers through the materials. At that very point is where things fell apart.

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Double Article Friday and the Death of All Selling Forever

Understanding the Sales Force

The Selling Power Blog has my new article on why consultative selling is so difficult. And over at Top Sales World , my article on the premature announcement that SPIN Selling is dead is one of the top 10 articles for last week. THEY DO NOT TODAY, NOR WILL THEY TOMORROW, BE USED INSTEAD OF SELLING!

Harvest 218