Remove 2013 Remove Follow-up Remove Marketing Remove Prospecting
article thumbnail

Sales Ops Resolution: Build Market-Focused Territories in 2013

SBI Growth

Make a New Year’s resolution to build territories that are market-centric in 2013. Today’s post explores designing sales territories based on your customers and prospects. How Market Focused Are Your Territories? More importantly, did you design your territories based on your customers and prospects?

article thumbnail

Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. Content Marketing works. Demand Generation - Comprehensive View of Content Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Unfortunately, many of these projects have failed to live up to their hype. Marketing is frustrated because of the time, money and effort exerted to build them.

Meeting 288
article thumbnail

How the Big Deal Review Will Rescue 2013

SBI Growth

If you missed Q1, you need a monster Q2 to save 2013. We perform dozens each quarter directly with the prospects. This offer expires on April 30 th , 2013. We publish an un-gated sales and marketing best practice daily. This makes it very difficult to make up for a big delta in the second half of the year.

Scale 317
article thumbnail

Can HR Avoid a Pay War Between Sales and Marketing in 2013?

SBI Growth

Teams of Lead Development Reps (LDRs) are being built in Marketing to help fill the Sales pipeline with qualified leads. Typically, LDR compensation comes from one of these methods: Marketing reallocates budgeted funds. For example, Marketing may take money from ineffective trade show spending. This is an emerging best practice.

article thumbnail

Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen.

Education 303
article thumbnail

Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

To be a world class Sales Operations leader, pick up the pace. Focused on identifying game changing market opportunities. To be a game changing Sales Operations leader, you should be asking yourself the following: What is the market for our products/services? Average Joe’s Analysis of Market Opportunities.

Infusion 244