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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. Lead Management Process – Here’s a critical item often overlooked by marketing leaders.

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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. Quantity of Sales Qualified Leads delivered to Sales (Leads). The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes.

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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Lead Management – Someone who form-fills isn’t a sales-ready lead. Best practice is implementing a lead management process.

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Is Your Team Ready for 2014?

SBI Growth

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? Lead Management – Someone who form-fills isn’t a sales-ready lead. The best practice is implementing a lead management process that nurtures leads until they are truly sales-ready.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Lead Management Score Card – Captures existing performance and provides historical and external context to evaluate performance. It’s a solid marketing plan with an agile process approach. There are many components to a solid marketing plan.

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9 Steps to Boost Sales in 2014 Part 1 Visibility

Score More Sales

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? The post 9 Steps to Boost Sales in 2014 Part 1 Visibility appeared first on Score More Sales. Increase Opportunities. Expand Your Pipeline. Close More Deals.

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9 Steps to Boost Sales in 2014 Part 2 Planning

Score More Sales

CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. The post 9 Steps to Boost Sales in 2014 Part 2 Planning appeared first on Score More Sales. This directly helps you set up new calls and contacts. Increase Opportunities. Expand Your Pipeline.