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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Cloud security software. Cloud service solutions and protections. The Roles of CISOs.

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The First-Mover Advantage, Explained

Hubspot Sales

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. Rather, it refers to the first company to capture large market share.

Loyalty 106
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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Avoid defaulting to a vague list of bullet points. Invest in great content.

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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

He inspired me to dig deeper into WiseTech, a cloud Software as a Service (SaaS) provider for the global freight and logistics industry. They listed on the Australian stock exchange in 2016 and their share price has risen more than 600% in the last 3 years. Which company is getting it wrong?" But holy bottom line Batman.

Revenue 65
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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea Austin – VP at Nokia Software | Published Author. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Her company #GirlsClub is dedicated to changing the face of sales leaders.

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. In fact, one in six companies plans on investing in security initiatives. The security landscape is fraught with risks for companies.

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Probably The Worst Email Marketing Campaign I’ve Gotten

Partners in Excellence

.” It would be unfair, though possibly not unreasonable, to use a bad marketing campaign from and industrial products company, or a an ERP software company, or similar organizations. For example, marketing services companies should know what great marketing looks like and execute it themselves in everything they do.