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Hyper-Personalization for Heightened Customer Engagement

BuzzBoard

This blog post aims to explore the nuances of hyper-personalization for customer engagement, shedding light on innovative strategies powered by generative AI. Generative AI plays a pivotal role in analyzing this data to generate personalized content that resonates with individual customers.

Customer 104
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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333
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THE CAREER JOURNEY: An Experience Worth Living

Smooth Sale

Zach Loeb provides today’s guest Blog, The Career Journey: An Experience Worth Living. . After charging through a plethora of interviews in a broad range of industries, from advertising to finance to education, I found myself keenly interested in the actual processes of recruiting and career development. .

Pivotal 148
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Elevating Sales Strategies: The Power of Hyper-personalized Sales Presentations

BuzzBoard

In this blog, we will delve into the concept of hyper-personalization, specifically focusing on how it can transform sales presentations for digital marketing products. The Role of Generative AI in Crafting Personalized Content Generative AI plays a pivotal role in hyper-personalized sales presentations.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

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How to Assess Small Businesses’ Social Media Presence for Sales Success

BuzzBoard

Since social media has become a pivotal battleground for establishing and nurturing connections, understanding how to assess a small business’s social media presence has become crucial for salespeople offering digital marketing solutions. Understanding the audience allows for more personalized and effective marketing strategies.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Before we made the aforementioned pivot toward refining our ICP, we had issues,” Cooper explained. Rather, they are enticed through long-term content marketing strategies from the company website, blog, and email nurture campaigns. Foster Alignment with Stakeholders. Yet inbound leads don’t just magically appear.