BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions.

Small Business 52

Small Business Small Business ROI Case Study 52

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These are just a few small business digital marketing case studies that reinforce this point.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Connext Digital

SEPTEMBER 25, 2019

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 58

Advertising Advertising Consumer Campaigns 58

BuzzBoard

MARCH 15, 2024

Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives. Illustrated Case Studies of Small Businesses Succeeding With Digital Marketing In the realm of small business digital marketing, there are numerous success stories worthy of acknowledgment.

Small Business 52

Small Business Small Business Case Study Social Media 52

BuzzBoard

FEBRUARY 7, 2024

Increased Visibility: SEO optimization, local listing management, and targeted online advertising ensure that the business appears in relevant searches, driving more customers to its doorstep. Emphasize the cost-efficiency compared to traditional advertising methods with limited reach and targeting capabilities.

Education 52

Education Marketing Hiring Case Study 52

SBI Growth

AUGUST 21, 2013

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Case Study. As a result, LinkedIn drove more qualified leads than any other paid lead generation platform during the campaign period.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Zoominfo

OCTOBER 21, 2018

Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers. Check out the Hootsuite video below for a great example of a case study video: 6.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Connext Digital

SEPTEMBER 30, 2019

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Before you start an ad campaign, be sure to set up a dedicated landing page to convert visitors into leads.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Zoominfo

MAY 9, 2021

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Retarget Your Audience with Digital Advertising. Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. What makes this a great brand story?

Examples 130

Examples B2B Microsoft Case Study 130

BuzzBoard

FEBRUARY 15, 2024

Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Utilize case studies and data to demonstrate the potential return on investment. Showcase Your Expertise: Position yourself as the influencer marketing navigator.

Social Media 52

Social Media Influencer Promotion Media 52

Zoominfo

MAY 9, 2021

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

MARCH 9, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

DiscoverOrg Sales

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #3: Difficulty tracking digital marketing/advertising efforts. Anticipated spend #1: Digital advertising.

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

MARCH 4, 2021

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

BuzzBoard

MARCH 28, 2024

Video promotion can be integrated into email campaigns, business websites, and even used as QR codes on print media, offering an interactive experience for potential customers. Consider the example of a local bakery that was once reliant on word-of-mouth and traditional advertising. The result? Increased foot traffic.

Benefit 52

Benefit Video Marketing Promotion 52

BuzzBoard

FEBRUARY 26, 2024

Decoding the Challenges Faced by Small Agencies When Competing With Larger Ones Unraveling the challenges that small agencies grapple with when up against larger competitors effectively reveals the realities of the advertising battlefield. Small organizations constantly find themselves seeking strategies to challenge larger agencies.

Webinar Metrics 52

Webinar Metrics Strategy Scale Case Study 52

BuzzBoard

FEBRUARY 23, 2024

Through techniques such as SEO optimization and paid online advertising, local businesses can throw a broader net, attracting potential customers who, despite being geographically distant, are drawn to the specific products or services they provide. To establish a unique position, focus on local businesses. Learn more about us today.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

BuzzBoard

FEBRUARY 16, 2024

Inspire your customers to share their experiences online by launching a successful social media campaign based on testimonials. Case Study: Successfully Gathering Testimonials from Small Business Customers When promoting your local business, nothing is as compelling as a glowing testimonial from a satisfied customer.

Small Business 52

Small Business Small Business Customer Referrals 52

Zoominfo

OCTOBER 5, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Marketing Campaigns.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

BuzzBoard

JANUARY 11, 2024

In the digital field of advertising and marketing, staying ahead requires not just keeping pace but innovating. Show how hyper-personalization can be adapted to their unique context, driving more personalized and impactful campaigns. One such innovation that has transformed the content marketing landscape is hyper-personalization.

Marketing 52

Marketing Small Business Small Business Scale 52

BuzzBoard

NOVEMBER 14, 2023

Articulate your experience and successes, provide case studies and testimonials, and consider highlighting any industry accreditations or certifications you possess. Communicating Your Expertise Effectively Effective communication is key in persuading local businesses of your expertise.

Hiring 105

Hiring Analysis Social Media Objections 105

Zoominfo

JULY 9, 2019

Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). How Behavioral Segmentation Can Help With Your Marketing Campaigns. Continue reading.

B2B 180

B2B Retail Segment Scale 180

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

BuzzBoard

FEBRUARY 23, 2024

Local businesses can ramp up their marketing campaigns by recognizing the power of allying with local influencers in their specific niche. A Nielsen study reveals 92% of consumers trust an influencer’s endorsement more than traditional advertisements. Connect with us today to discover more possibilities.

Social Media 52

Social Media Promotion Influencer Media 52

Zoominfo

OCTOBER 5, 2021

Which content and campaigns tend to attract the most high-quality leads? This means constantly analyzing where leads come from, how much they cost, which ones turn into revenue, and ultimately which campaigns you can duplicate to generate more of them. For traditional inbound leads, establish regularly scheduled go-back campaigns.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

BuzzBoard

MARCH 7, 2024

Looking at successful case studies of customized digital marketing for small businesses offers a better understanding of its importance. Their customized approach included focusing on their digital content marketing, local SEO, and PPC advertising tactics. This resulted in improved customer retention.

Case Study 52

Case Study Small Business Small Business Study 52

Sales Hacker

SEPTEMBER 24, 2022

Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising. Email outreach campaigns. Add images, videos, and personalized content to give your email campaign a human touch. Lead-nurturing email campaigns.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. So, owned media.

Media 71

Media Company Distribution How To 71

Apptivo

APRIL 13, 2021

For this purpose, you must restrict using excessive sales techniques as well as unnecessary advertising. Case Studies. It also helps you in creating customized marketing campaigns for the prospects to retain their interest in your brand. Case studies. Whitepapers. Blogs, E-guides. Research Reports.

Customer 93

Customer Case Study Loyalty Software 93

LinkedFusion

OCTOBER 11, 2023

Identifying which approaches are effective, where to invest money, and how to further develop campaigns without adequate measuring tools and data is challenging. However, a lack of necessary data and tools to identify and reach their intended audience online can result in wasted marketing budgets and ineffective campaigns.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. Finding white space for advertising is important. Case Study: Gong vs. Chorus Messaging. What is Competitive Intelligence?

Competition 98

Competition Advertising Advertising Hiring 98

Hubspot Sales

JANUARY 26, 2023

Marketing in such a massive pool of people would be like finding the needle in a haystack with conventional advertising. You’ll have to continue creating marketing campaigns and push new products throughout your brand’s existence. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014.

Social Media 99

Social Media Case Study Media Fashion 99