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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient. A lead nurture campaign sends them reminders and content to gain more of their interest.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Campaign construction and tracking. Campaign Construction and Tracking. Constructing and analyzing marketing campaigns can provide actionable intel about the prospects most interested in your brand. All of that can be leveraged to help structure more thoughtful, locked-in marketing materials and campaigns.

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5 Ways to Leverage User-Generated Content for Local Social Media Engagement

BuzzBoard

This approach extends beyond conventional advertising tactics to foster authenticity and a natural connection with the target audience. A sincere photo or review from a user can forge a sense of trust and community more than a professionally constructed promotional post. UGC is not new to the digital marketing landscape.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Inspire your customers to share their experiences online by launching a successful social media campaign based on testimonials. These testimonials provide valuable social proof, contributing to a constructive online reputation that potential customers often consider when deciding where to spend their money.

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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

The success of any digital marketing campaign hinges on a meticulously devised plan. Strategies that transcend traditional advertising not only distinguish your agency but also help enhance your clients’ return on investment (ROI). The cornerstone of this innovative approach is a proficient digital marketing plan.