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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Retail and other direct-to-consumer companies often fall into this bucket. Alternative marketing channels for boosting ROI If you’re still not seeing sufficient ROI from trade shows or you just want to try redirecting some of your marketing dollars, there are many other marketing channels you can invest in to boost your ROI.

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How Does Social Media Impact Consumer Buying Behavior?

Connext Digital

Social media has become an indispensable tool for consumers online in this day and age. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. . times more likely to use digital channels to learn about new products. The Consumer Buying Behavior . They are also 1.6

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. And what are one of the most difficult methods of lead generation?

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Branding Strategies: Position Your Digital Agency for Success

SocialSellinator

Embrace Captivating Video Content In today's ever-evolving digital landscape, disruptive advertising techniques have become essential to capture people's attention. Performance marketing also plays a crucial role in maximizing brand impact and driving meaningful results.

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Effective Audience Segmentation: Targeting Local Business Markets with Paid Ads

BuzzBoard

It’s a key component of effective digital marketing, whether you’re crafting local business marketing campaigns, refining targeting strategies, or investing in paid advertising. Importantly, audience segmentation makes paid advertising efforts more efficient. Simultaneously, paid advertising holds a pivotal role.

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

As a consumer, you know that cross-selling works. It’s a good idea to start layering your marketing and sales strategies with cross-selling techniques and using customer data to maximize cross-sales. Targeted Advertising. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. They saw a 37.4%