University of California-Berkeley Wins AdMall® “Best Use of Marketing Research” Award at National Student Ad Competition
SalesFuel
JUNE 3, 2024
Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-detergent brands paid off big for the University of California-Berkeley. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.
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