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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

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The top 5 virtual event software platforms of 2020

Nutshell

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. After all, in-person events are a no-go right now because of COVID-19.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

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Top 5 Virtual Event Platforms of 2020

Nutshell

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. After all, in-person events are a no-go right now because of COVID-19.

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8 Techniques to Effectively Train Your Sales Team

InsideSales.com

If three is a crowd, then twenty is an all-out event. . More team members means more people to train and onboard in order to get them speed as soon as possible. Oftentimes as your team grows, finding time to train every single new hire falls to the wayside. Sales team pre-training: Assess your team’s strengths and weaknesses.

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Unleash Hidden Profits For Your Small Business Through Amazon

Smooth Sale

3) Utilize Amazon Advertising. Amazon advertising allows small businesses to gain exposure to their products through sponsored ad campaigns. The advantage of Amazon advertising is that it targets customers who are already interested in buying the types of products you’re selling.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. It’s also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company.

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