What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples
PandaDoc
MAY 15, 2024
So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. For example, B2B lead nurturing will look slightly different from nurturing B2C leads. For example, if a lead emails asking for a quote, have the paperwork ready and send it out right away.
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