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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. 5 Unique B2B Direct Mail Campaigns from Topline Film.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. Keep reading! We have it!” Consider the environment.

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Never Blow Off A Media Invitation by Christina Hamlett

Increase Sales

For the third time in as many weeks, I’m waiting to hear back from advertisers to whom I’ve sent a media invitation with short and relatively painless lists of interview questions for the development of feature stories in the local press. I’ve been kinda busy with other stuff lately.”. About the Guest Blogger. Share on Facebook.

Media 160
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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

This short film is incredibly engaging, as it creates a menacing character to represent the threats companies face if their printer security is lacking. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. What makes this a great brand story?

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7 Examples of Social Ads That are Just Plain “Woke”

Connext Digital

As a marketer, you should always want to elicit a positive response from your viewer, whether it’s confidence, laughter, and more. Woke content has made its way to mobile advertising trends , as more businesses are starting to see the value in investing in well-thought out and socially relevant ads versus traditional, hard sell techniques.

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Media Ready Is Job #1 by Christina Hamlett

Increase Sales

If you’re looking to increase sales by attracting more customers, a feature story about you and your business is a low-stress, media ready way to accomplish it, especially if you already have a positive relationship with the journalist who’s doing the asking. By the time she returned to her office, there was a fax waiting for her: my resume.

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