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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. The best B2B option until now has been LinkedIn ads. These ads show up on the top or right hand column on LinkedIn’s website.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Does your message on Facebook need to sound different than on LinkedIn?

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A Quick Look Into Prospecting With LinkedIn

MTD Sales Training

Many people are under the impression that LinkedIn is generally only used as a recruitment tool, as it is very common to find job advertisements posted all over the site, and obviously LinkedIn’s main function is to provide each member with a professional (and searchable) profile. Research Potential Contacts And Leads.

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Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. Sending a LinkedIn InMail without carefully choosing every word will lead to doom. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Problem Examination. Are you up for it?

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Bad News for the Average LinkedIn Recruiter

Zoominfo

Now boasting 740 million users worldwide, LinkedIn has become the go-to platform for recruiters. This makes sense, since LinkedIn publicly displays virtually every piece of information a recruiter would need to make an informed hiring decision. However, research shows this might not be the case. We’re happy you asked.

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Come On In, The Water’s Lovely! LinkedIn Is Not Just For Businesses It’s For Sales Professionals Too!

MTD Sales Training

Today’s buyers are a lot more sales savvy; they conduct research online about your products and services, your company and your competitors all with a few clicks of a mouse. Here are some scary facts and figures for you: 90% of buying decisions are based on internet research – Gartner research.

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The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

I never considered the active LinkedIn industries that mapped to my Ideal Client. Listen and learn: “LinkedIn is a great tool for Social Selling. So, I was surprised when a top salesperson I know told me he did not use LinkedIn for prospecting. So, what industries are best suited to benefit from LinkedIn prospecting?