article thumbnail

8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

This is where analytics comes in. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition. Little wonder 28% of marketers say marketing analytics data helps them effectively measure their marketing campaign performance. What is marketing analytics. Descriptive analytics.

article thumbnail

Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

How to deal with all the many channels of communication and distribution. For mid-market companies, Kline says that businesses can now use analytics much more effectively, citing the term “glocal” as an example: Glocal: a combination of a global strategy instituted locally for a particular geographic area.

Loyalty 201
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Retail Technology: From Omni-Channel to Sustainability

Emissary

There are a host of needs that are driving this spend and are driving the future of retail technology: Deeper analytics and insights. Enriching loyalty programs with data. The post The Future of Retail Technology: From Omni-Channel to Sustainability appeared first on Emissary. Driving efficiency. Data security.

Retail 52
article thumbnail

Got Analytics? Becoming a Data-Driven Marketer

SugarCRM

What companies need is analytics. The Distinction Between Data and Analytics. Analytics helps them understand the story that’s hidden in that data. Like oil needs refining, data needs analytics to refine it into something valuable to the business. How Data Analytics Drives Marketing Success.

article thumbnail

Automate Your Way to Success: Building High-Converting Lead Nurturing Email Workflows for Agencies

BuzzBoard

As the backbone of effective email drip campaigns, these workflows can promote customer loyalty through continual, personalized communication. Built around marketing attribution metrics and email marketing analytics, the effectiveness of these workflows is evident in tracking and measuring each interaction’s impact.

article thumbnail

Sales Tech Simplified: How to Turn Relationships Into Revenues with @ModelN

SBI

For example, Model N provides solutions for Finance and Product teams to maximize revenues by designing more effective pricing and discount programs, and analytical solutions to develop new product launch strategies that maximize sales in a global market. Nancy: Why should it be prioritized above other options?

Revenue 131
article thumbnail

Evaluating Your Business Development Strategy

Janek Performance Group

Of course, these should include a mix of channels and be spaced over time. Lead response time shows the effectiveness of communication channels and responsiveness. In addition, they also note the importance of digital channels. A high retention rate signifies customer satisfaction and loyalty. Only 31.5%