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5 Reasons Why Email Marketing is so Effective

Connext Digital

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture.

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How Gong’s Head of Enterprise Sales Uses Sales Analytics to Drive Decisions & Speed Deals

Hubspot Sales

Luckily, sales intelligence tools can help teams make quick data-driven decisions while only focusing on the key metrics they need. To help sales leaders define their own sales analytics process, here's a rundown of how Gong leverages data to make key decisions: How to Leverage Sales Analytics like Gong's Sales Department.

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Personalizing CRE Marketing Campaigns with CRM Insights

Act!

How then, can your commercial real estate business personalize your marketing campaigns ? Here are CRM personalization tips and marketing strategies you can use to get started. Why personalized marketing matters The simple answer—customers expect it. Data-driven marketing personalization also makes your prospects feel special.

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Software for Startups: What’s Your Tech Stack?

Nutshell

Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Productivity and collaboration software A good productivity and collaboration tool will help team members to be clear on their tasks for the day, week, and month.

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How Can I Use Content Marketing to Nurture Leads Like a Pro? Content is King!

BuzzBoard

Understanding the Importance of Content Marketing in Lead Nurturing for Small Businesses The significance of content marketing in nurturing leads for small businesses is profoundly essential. Globally recognized, content marketing forms the crux of successful lead-nurturing strategies.