Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Influencer Types: Media: An ongoing, always-on relationship with top media stakeholders. Philips: A Digital Marketing Masterclass.

Examples 208

Examples B2B Marketing Inbound 208

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

Social Media 52

Social Media Media Social Selling Face-to-face 52

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Wondering who they are? Koka Sexton ( @kokasexton ).

Influencer 188

Influencer B2B Social Media Twitter 188

Crunchbase

MARCH 17, 2022

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. B2B marketers are catching up with the B2C space in using social media to drive revenue.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Alice Heiman

MAY 2, 2018

But, most B2B sales require humans to talk to other humans while understanding the buying process and determining problems that need to be solved. Today, for most sellers, that process should include using social media. So, let’s take a look at how to use social media throughout the sales process. .

Social Media 115

Social Media Paid Content Media Closing 115

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Free Trial 1.

Social Media 100

Social Media Influencer Media Hiring 100

Increase Sales

SEPTEMBER 29, 2014

Until recently junk mail and auto robot dial phone calls seemed to hold the top places for sales pitches, but now social media is leading the pack and is way ahead of all other types of marketing for small businesses. LinkedIn has become the go to place for B2B prospecting. For social media to be successful requires engagement.

Social Media 140

Social Media Media Small Business Small Business 140

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Sprout Social. In fact, we’ve spoken at length about Reddit’s value as a market research tool. It’s free!

Research 233

Research B2B Tools Company 233

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! 8 Tips to Craft a Sensible Corporate Social Media Policy.

B2B 113

B2B Hiring Social Media Face-to-face 113

Increase Sales

FEBRUARY 20, 2015

Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. The focus for this online social media webinar was the topic of writing as being a critical sales skills. Social media has allowed me to become a part of several communities.

Social Media 70

Social Media Influencer Media Marketing 70

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Social sellers generate 38% more new opportunities than traditional sellers. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Pipeliner

DECEMBER 22, 2020

After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. All you need to know is the channels of communication for making the most out of your marketing campaigns. So, why should B2B businesses resist the power of email marketing?

Email Marketing 98

Email Marketing B2B Marketing Case Study 98

Lead411

MAY 30, 2023

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. In this article, we will explore the importance of B2B verified emails and provide valuable insights to help you maximize your campaign’s traffic.

Campaigns 52

Campaigns B2B Social Media Decision Maker 52

Pointclear

APRIL 4, 2013

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect.

Cold Calling 195

Cold Calling B2B PointClear Hiring 195

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. 5. How to Drive More Traffic to Your B2B Blog.

Influencer 157

Influencer B2B Hiring Lead Generation 157

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

The Digital Sales Institute

JANUARY 19, 2022

B2B marketing content in the primary method to drive web traffic and sales leads. Content, articles and blogs are now the main chanel to drive inbound leads and traffic to a website. What is B2B Marketing Content? Content marketers can use B2B blog writing services to create engaging posts that target their audience.

B2B 52

B2B Marketing Social Media How To 52

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

Social Media 221

Social Media How To Media Twitter 221

Crunchbase

SEPTEMBER 14, 2021

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. Critical buying signals to monitor 7 ways to shorten your B2B sales cycle.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

No More Cold Calling

AUGUST 19, 2014

If you’re asking strangers on social media for referrals, you’re like the guy at a networking event who shoves his card in people’s face and asks for theirs in return. It’s driven by relationships and trust, not social media connections. In social media, the people are the media.”.

Referrals 292

Referrals Webinar Metrics Social Media Face-to-face 292

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

DECEMBER 5, 2018

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. Unlike most social media platforms , Reddit uses a voting system to sort posts. Let’s get into it! r/marketing. /r/advertising.

B2B 157

B2B Advertising Advertising Promotion 157

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? What Are the Main B2B Marketing Plan Channels?

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

BuzzBoard

NOVEMBER 17, 2023

Generative AI is the architect of this paradigm shift, a force that doesn’t just keep pace with the demands of B2B marketing but surges ahead, creating opportunities and redefining what’s possible. The future of B2B marketing is not on the horizon; it’s here, and it’s generative. GenAI is a time saver!

B2B 52

B2B Scale Marketing Trends 52

Act!

APRIL 25, 2024

In this article, we’ll dig deep into the importance of personalization in sales outreach and outline practical ways to help you get started. Find out which social media platforms they use and what kind of content they share on each platform. Did you just find out that they host a podcast on their company’s YouTube channel?

Social Media 52

Social Media How To Case Study ACT 52

Sales and Marketing Management

JUNE 29, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

Engineering 156

Engineering Revenue Incentives Incentive 156

LeadBoxer

JULY 18, 2021

B2B companies rely on customer experience for conversion rates. This article will cover the best practices for B2B lead generation. Read on or jump ahead to these topics: Distinguishing Between B2B and B2C. Distinguishing Between B2B and B2C Customers. The Basics of a Customer Journey Map. What is Lead Management?

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

Smooth Sale

MARCH 13, 2024

Social Media Star Finally, let your company car shine on social media. For more Insights, Visit Elinor’s Amazon Author Page Communicate to Attract Interest B e A Story-Teller “Believe, Become, Empower” Visit the YouTube Humanology Channel Related Blog Stories : Do You Know How To Increase B2B Sales?

Company 106

Company Hiring How To Social Media 106

Zoominfo

JANUARY 23, 2021

With the help of this article, you can get your reps on a prospecting schedule, automate efficient processes and hone your prospecting efforts to ignite your sales process. Get Social with Your Prospects. For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

The Digital Sales Institute

SEPTEMBER 22, 2020

Whether B2B or consumers, the fact is more and more buyers are turning to the internet to purchase the products they normally get in the traditional channels such as at a brick-and-mortar store. Step two is that articles and content should focus on long-tailed keywords. Turn to social media to reach a new audience.

Social Media 97

Social Media Lead Rank Lead Scoring Media 97

Zoominfo

JANUARY 27, 2019

In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products. Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews. Generate buzz on social media.

Social Media 210

Social Media Marketing Referrals Influencer 210

Sales and Marketing Management

DECEMBER 14, 2020

What does it mean for B2B sales managers as they strategize for 2021? Read Brennan's article here.). “If Reps need to take inventory of their social media connections. The barriers to entry for B2B content are going up, but so too are the rewards when you signal value and credibility in the right way.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Adaptive Business Services

MARCH 3, 2021

Engaging – There are multiple social channels and multiple ways to do this, but first focus on where your prospects and customers are. LinkedIn will likely be best to get to know them professionally whereas the other social networks will yield personal insights. Be a discriminating connector.

Social Selling 105

Social Selling CRM B2B Ideal Customer Profile 105

Pipeliner

MARCH 5, 2021

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. In this article, we look at what it takes to master a sales process that will skyrocket your business to success. So read on to discover the steps you need to take to close your first B2B prospect easily.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

SBI Growth

SEPTEMBER 23, 2019

Regardless if your company is B2B or B2C, your customers navigate a myriad of channels to connect with your business. Whether those channels are owned by your company (your 800 number or LiveChat on your website), or a third party.

B2C 238

B2C Channels B2B Customer 238

Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246