Sales Hacker

FEBRUARY 14, 2023

Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. but 37% plan to increase their TikTok marketing efforts this year. ClickUp markets itself as an app that allows its customers to “simplify work and get more done.” How does that help you as a sales (and not marketing) person?

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

The Spiff Blog

NOVEMBER 3, 2022

The sales reps in these films will stop at nothing to become the lone name atop a literal or figurative sales leaderboard – usually resorting to extreme tactics in order to be the best. There now exists an entire market for intuitive, customizable sales leaderboard software that allows organizations to reap the full benefits of gamification.

Motivation 69

Motivation Lead Rank Lead Scoring Cold Calling 69

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. My favorite part of your recent article”. Software: 28%. Marketing and Advertising: 25%. What is the average email open rate for computer software companies?

Industry 143

Industry Real Estate Outsourcing Services Biotechnology 143

Nutshell

MARCH 26, 2021

So…how can you leverage social proof in your role as a salesperson or marketer? ” If you’ve ever eaten at a specific restaurant because your best friend was raving about it, or purchased a new business software because one of your LinkedIn contacts mentioned it in a post, you’ve experienced this yourself.

Social Media 71

Social Media Influencer Lead Rank Promotion 71

Janek Performance Group

FEBRUARY 7, 2023

This article explores the challenges of selling disruptive solutions and how sales leaders can improve their results, even in an economic slowdown. Here are a few: Kodak revolutionized photography with the invention of the digital camera but failed to shift from film to digital. Selling disruptive technology has an image problem.

Decision Maker 62

Decision Maker Scale Lead Rank Transportation 62

Openview

NOVEMBER 6, 2017

Editor’s Note: This article was first published on Medium here. How in the world,” Yvette said, reaching for the cream cheese, “am I going to inform my team that our entire approach to marketing is wrong?”. “How Marc Benioff squared off against software. The CEO of another company, overhearing Yvette, chimed in.

Cancellation 113

Cancellation Call-back Channels Film 113

LeadFuze

NOVEMBER 10, 2021

I was able to automate my email blasts and spoof the area code with the software I had. The problem is, buyers know that we’re trying to diversify the market and they’ve responded by upping their game. In this article, we’ll cover a few topics. We need to rebuild the bridge with Marketing.

System 52

System Outsourcing Services Hiring Social Selling 52

Hubspot Sales

MARCH 13, 2018

If you have the resources, Cate also recommends filming a short video. Take a page from your marketing team’s playbook and partner with other companies with similar audiences. This technique is like co-marketing but for your sales department. Maybe she is the director of HR at a mid-size software company.

Outsourcing Services 104

Outsourcing Services Prospecting Ideal Customer Profile Sales Qualified Lead 104

Nutshell

NOVEMBER 4, 2020

These days, 86% of people rely on the internet to help them find local businesses and the only time you’ll see a Yellow Pages directory is in a classic 80s or 90s film. After you’ve done a huge keyword brain dump, it’s time to bring in the big guns: keyword software. Remember those? Optimize your approach.

Lead Rank 77

Lead Rank Engineering Google Lead Scoring 77

Bigtincan

JANUARY 19, 2022

This article will walk you through how Bigtincan compares to Seismic in five key areas, including: Customization options. You can read this article to learn more about Bigtincan’s gamification features. Does your brand team need a dynamic list of the most recently updated assets that need approval from marketing? A mobile app.

Enterprise 52

Enterprise Enterprise Hiring Lead Rank 52

Chorus.ai

DECEMBER 1, 2020

The best way to navigate these types of customer objections is by building a “ buying guide ” with your marketing team. For every common objection that is warranted, it is critical that you provide sales reps with talking points from marketing or sales enablement because these objections are often the most difficult to handle.

Objections 73

Objections Case Study ROI Lead Rank 73

Chorus.ai

OCTOBER 6, 2020

Hiring sales representatives and other sales professionals in a market downturn comes with complications. Companies that take the plunge and take action now, in spite of market uncertainty, can find themselves with a larger talent pool to recruit from and lower hiring competition.

Hiring 56

Hiring Marketing Commission Ideal Customer Profile 56

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237

Pipeliner

FEBRUARY 11, 2020

In my last article “ CRM in 2020 – The Suite Versus Best-of-Breed “, I discussed the battle between the “suite” approach to software production and sales , versus best-of-breed. In the software industry, there is an unbelievable temptation to bundle everything. It’s the same with sales (CRM) and marketing.

Strategy 84

Strategy Microsoft CRM Film 84

LeadIQ

APRIL 13, 2018

This is probably the only cool trick I ever landed being filmed. I decided to learn how to video edit so I could film them. Editing will allow you film in more than one place, add background music, throw in titles and screencaptures, and more. I recommend bugging marketing and asking them what fonts they use.

Video 74

Video Film How To Prospecting 74

Vengreso

JULY 10, 2023

I’ve spent 25 years in the industry, starting at the age of 19 years old when I got my first big break as a telemarketer (now called SDR) at a software organization. For those of us that are over the age of 45, we likely remember the 35mil film we used to take to various stores for processing. Account Executive.

Hiring 40

Hiring Lead Rank Ideal Customer Profile Forecasting 40

Mindtickle

MAY 5, 2022

I then moved into selling software, and that’s been the past 10 years or so. But I will tell you: when I got into technology and software sales, that’s when I really felt this is for me. So, when I found a software that supported small businesses, I felt like, “Oh, this makes so much sense. I did some insurance.

Sales Enablement 52

Sales Enablement Hiring Tools Call-back 52

Nutshell

JUNE 3, 2020

In sales and marketing circles, it’s become trendy to praise great copywriting as the secret weapon that divides successful brands from the rest of the pack. They were also more likely to falsely report that there was broken glass at the scene, despite there being no glass shown in the film. Does this sound familiar?

Film 122

Film Analytics Conversion Benefit 122

Lessonly

DECEMBER 18, 2019

In this article, we break down some of the best explainer videos out there. This award-winning airline safety film from Virgin Atlantic is delightfully creative. First-principles again, as the explainer starts with a small concept (transactions), then zooms out to show broader concepts (markets, cycles, and eventually deleveraging).

Examples 30

Examples Video Training Airlines 30

DialSource

JANUARY 16, 2020

This article defines what digital transformation is, why your business must embrace it, and how to prepare your company accordingly. For example, companies can now use marketing automation software to schedule and manage marketing tasks from a single hub. What is Digital Transformation?

Ideal Customer Profile 41

Ideal Customer Profile Consumer Face-to-face Objections 41

PandaDoc

MARCH 6, 2024

With that being said, we’re also seeing a boom in AI tools in the market these days — so the questions that remain are: Which AI tools are actually a necessity vs. which ones are a fad? Undeniably, it’s one of the more popular productivity tools in the market. How can you benefit from these tools (especially as a small business)?

Tools 97

Tools Video Government Social Media 97

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Vengreso

DECEMBER 20, 2021

In this article, I’ll share what you need to do step by step to ensure that your LinkedIn Company Page is fully optimized and becomes the content hub for your employee advocacy! When you put outstanding employees in the limelight, you could create content by: Filming a short interview. And don’t forget to share images and videos.

Paid Content 97

Paid Content LinkedIn Company Ideal Customer Profile 97

Pipeliner

AUGUST 20, 2021

The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. Currently, the SaaS industry is growing rapidly, thereby influencing the massive growth of the B2B market. In SaaS companies, marketers face challenges like attracting free users who can later be converted to paid.

Inside Sales 98

Inside Sales B2B Tools Top of Funnel 98

Cience

JANUARY 6, 2020

You would only need to pick one out of the hundreds of lead generation companies on the market, and you would gain comprehensive expertise in this area because you would know exactly what is essential—and what isn’t. Market research might be also tough. Your buying experience would be ten times easier. That would be fantastic.

Lead Generation 89

Lead Generation Outsourcing Services Paid Content Lead Rank 89