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AI-Powered Selling and the Social Graph

Sales 2.0

It’s always been true that a referral beats any other lead, with referrals converting to customers 50% of the time, according to Joanne Black. AI will help us use our “social graph” to find referrals without spending too much time on research. The best tool today for this research is LinkedIn.

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Go through the motions

Sales 2.0

Even if you use social selling techniques that get you a referral or help you connect to a potential buyer using your mutual background, it is still likely to take some follow up before you confirm a meeting time (or virtual meeting time these days). Send a Linkedin message with similar content to #1.

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Do Words Make a Difference for Women in Sales?

No More Cold Calling

That comment came from the CEO of a fast-growing software company. People send pitches in LinkedIn invitations and promote their products ad nauseam. For more on why language matters, check out this article from Tamara Schenk at CSO Insights : Getting More Women in Sales: Do We Have a Language Barrier? Think used-car salesman.)

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The Ultimate Guide to LinkedIn Lead Generation for B2B companies

LeadBoxer

If you were to focus on only one channel for your company’s lead generation, it should be LinkedIn. This guide will dig into the benefits, the paid and free strategies, and the tools that help streamline lead generation on LinkedIn. Simply put, LinkedIn is where professionals go to level up in business.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

In this article, you’ll learn 20 of the best ABM techniques, from how to choose which accounts to focus on, to mapping out their personalized marketing experience. Once you have your look-alike model defined, search for companies with similar characteristics in places like LinkedIn. Source Still struggling to find a way in?

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How to run a SaaS marketing campaign effectively

Nutshell

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. When setting a price for cloud software products, it’s not your typical “buy X for $499 for the next 3 hours” or “this goes for $999, but you can get it for $99 today…”.

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

While this article will primarily focus on outbound prospecting tactics, a combination of both inbound and outbound prospecting is often the best strategy because they’re both powerful methods in their own ways. LinkedIn is a particularly powerful tool for social selling.