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OCTOBER 2, 2012

Be aligned and work closely with marketing – an aligned company does better than one that is not. 5. Read something that will help your target market monthly – then share your top insights about it with them (need an example? Sharon Baker). Make sure your messaging is perfectly targeted at your buyer. Create buyer personas.

Ideal Customer Profile 195

Ideal Customer Profile Revenue Buyer Persona ACT 195

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APRIL 21, 2014

Remembering Pamela Paul’s New York Times article, Don’t Call Me I Won’t Call You back in 2011, it garnered 468 reader’s comments. ” But other than my Silicon Valley software-as-a-service clients, most of MY mid-market clients don’t use Google Hangouts and a great number don’t use Skype.

Skype 243

Skype InsideSales Call-back Google 243

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NOVEMBER 25, 2014

The project at LinkedIn was driven by social champion (and LinkedIn Global Senior Social Marketing Manager) Koka Sexton as well as by Alex Hisaka , Content Marketing Manager at LinkedIn. Women in Sales Articles. Not bad thinking for a 22 year old single mom, right? If you missed this discussion, it’s worth a read.

LinkedIn 198

LinkedIn Intent Twitter Inside Sales 198

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SEPTEMBER 17, 2012

Curation gains you visibility – I am the curator of a list of Top 50 Sales and Marketing Influencers for 2012 , which I also happen to be listed on as well. Knowledgeable Resource: I attended the Smarter Commerce Global Summit with IBM and curated a page on Postwire that has links to blogs, video, and articles about the event.

B2B 194

B2B Opportunity Banking Conference 194

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NOVEMBER 13, 2013

It’s been an annual event for ten years and now it takes over part of San Francisco – sprawling throughout the South of Market district. I was at the very first Dreamforce event in San Francisco when it used to be housed in a single building. If you just can’t get away because of your work obligations, don’t despair.

SalesForce 194

SalesForce Lead Rank Lead Scoring Twitter 194

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MARCH 10, 2011

He sat down at the table I was sitting at and proceeded to go through some of the vendor marketing materials (of the vendors at this conference exhibiting). And a great blog article too. Great article Lori! link] Marketing Gal. Great article. I noticed him saying, “What do these guys DO?” Jeff Hayzlett.

Conversion 181

Conversion Lead Rank Lead Scoring Vendor 181

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JUNE 28, 2012

Hubspot has a very helpful article about Twitter for Business. Alltop for Sales – we are proud to be featured on this site created by marketing evangelist Guy Kawasaki – try not to spend hours on it! Lori Richardson writes, speaks, and trains on sales topics for B2B mid-market technology front-line sales teams.

Resources 170

Resources B2B Social Media Twitter 170

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DECEMBER 16, 2011

This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies to competitive positioning tactics” – source: Destination CRM . So what is next for CRM?

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

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SEPTEMBER 22, 2013

Also, while we are talking about inside sales, read Ken’s article on Forbes about why salespeople should make MORE calls. She was accompanied on stage by Mark Godley, VP Market Development, ConnectandSell. It is full of great stats and really makes you think about how you or your calling team could make more calls.

Inside Sales 217

Inside Sales Lead Rank InsideView Lead Scoring 217

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FEBRUARY 14, 2012

Some companies integrate their marketing and social strategy into the sales plan. 5) Respond to the Market – Was your website last updated in 1999? In years gone by it was the receptionist who made the first impression to your business – now it is your online profiles, articles, blogs, and other searchable activities.

Lead Rank 152

Lead Rank Lead Scoring Outsourcing Services Top of Funnel 152

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NOVEMBER 22, 2011

Also check out the great articles, e-books, and webinars listed for top honors. Finally, yours truly has been nominated – originally set to be a judge, instead the Score More Sales blog has been nominated as a Top Sales and Marketing Blog. One idea could change your income, or simply your perspective.

Lead Rank 185

Lead Rank Lead Scoring Resources Webinar Metrics 185

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OCTOBER 27, 2011

Visit KLA Group for their e-mail marketing audio seminar or this post from YesWare or Wendy Weiss, Queen of Cold Calling’s article on the topic. First of all, your message went directly to my SPAM folder – as it should have. It is only because we’ve had some issues with SPAM lately that we even check it these days.

Lead Rank 161

Lead Rank Lead Scoring Guarantee Top of Funnel 161

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OCTOBER 24, 2010

Many small businesses have unclear marketing messages, so those that know and trust them want to refer them, but they don’t because they are confused. I commend you for coming up with a great article. I commend you for coming up with a great article. Tackle this one head on before the year is up. link] Donald Fleming.

Lead Rank 120

Lead Rank Lead Scoring Small Business Small Business 120

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JULY 5, 2010

Having been contracted to find the “top” auto dealerships in five markets, it makes me curious to hear others comment on “what makes a great auto dealership?” Found an article that talks about women in the auto sales biz – love to hear from some as well. one you’ve heard about for years. Joe Wilder.

Lead Rank 120

Lead Rank Lead Scoring Hiring Call-back 120

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NOVEMBER 30, 2010

They did not have processes and methodologies in place for marketing and sales. What products and markets are growing to be able to grow revenues? One of the reasons I see service professionals not making it is because they don’t identify a clear niche market, which you allude to when you talk about market fragmentation.

Small Business 123

Small Business Small Business Lead Rank Lead Scoring 123

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JANUARY 14, 2012

When she heard the house was going on the market, she tipped me off – and we grabbed it.” Great article Lori – I agree with your comment about “mention(ing) those who give you great service to endorse them” and have found it a great way of paying-it-forward. ” Priceless. Offer them testimonials.

Lead Rank 146

Lead Rank Lead Scoring Referrals Top of Funnel 146

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NOVEMBER 19, 2010

But the old “market when you are busiest” adage has always worked for us—and still does. Now I need to go check out your other two articles! Lori, Those two articles are brilliant, and I cannot wait to share them with my networks. link] tshombe.

Lead Rank 122

Lead Rank Lead Scoring Top of Funnel Cost per Acquisition 122

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MAY 28, 2011

We love sales – it is the culmination of combining great branding and marketing – clearly getting YOUR message of differentiation and value out to the world – and then asking companies and individuals who really would benefit – to work with you. link] Steve.

Lead Rank 155

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 155

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APRIL 12, 2010

I may contact you to be part of an article I’m writing for a major publication. Now most of my time is spent marketing as a Pro VIP in Biznik. Post your thoughts – your resources – your inspiration. link] Reg. I talk to people. Usually in instant messenger or Skype Voice.

Lead Rank 120

Lead Rank Lead Scoring Skype Conference 120

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AUGUST 18, 2010

Here is a great article about Paul. Previous post: The Facebook Event for Marketers You Need to Know About. Each player and coach on the winning Stanley Cup team gets a day with the Cup – and the guy with the gloves that brings the Cup – so it should be quite an experience.

Lead Rank 120

Lead Rank Lead Scoring Sports Top of Funnel 120

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JULY 1, 2012

We are launching a new monthly feature for sales professionals and sales leaders – we read dozens of articles and blogs in the sales, marketing, PR, communication, and personal development fields. Marketer Brian Carroll ‘s Lead Generation: How 64% of Marketers Starve Sales of Opportunity.

Lead Rank 162

Lead Rank Lead Scoring Territories B2B 162