Lead411

FEBRUARY 8, 2024

Mastering the Art of Overcoming Cold Call Objections in Sales Cold calling can be a daunting task for many sales professionals. It’s an essential part of the sales process, but it often comes with its fair share of objections. Listen actively to their responses and demonstrate empathy and understanding.

Cold Calling 97

Cold Calling Objections Case Study Call-back 97

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. The best B2B option until now has been LinkedIn ads. See below a B2B example of how LinkedIn is using a sponsored update to promote LinkedIn. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Janek Performance Group

AUGUST 23, 2023

No one wants to miss a deal, and, in sales, time counts. Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. However, in B2B, problems rarely exist in a vacuum.

B2B 62

B2B Case Study Collateral ACT 62

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . In another case, the middle four stages might not happen at all.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.)

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Pipeline

APRIL 1, 2024

In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. It should build a strong base for deal negotiation.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Allego

JULY 26, 2023

About 65% of sales marketing content is never used. One primary culprit: sales representatives don’t know enough about available assets or how to leverage them. Sales executives recognize the problem — 84% report content search and utilization as the top productivity improvement area. Try these three tips.

B2B 62

B2B Collateral Case Study Marketing 62

Sales and Marketing Management

DECEMBER 14, 2020

Author: TIM RIESTERER Sales training and enablement leaders, it’s time to level up. As a result, your content can’t be just a companion to a sales-led customer conversation?— There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team.

B2B 199

B2B Revenue Top of Funnel Margin 199

Nutshell

JUNE 5, 2020

This phenomenon is known as the “ Curse of Knowledge ”: When you encounter information that you’re familiar with—like a beaten-to-death professional title ( *cough* self-described “thought leaders” *cough* ), or a scripted sales message—your brain instinctively “doesn’t wanna know,” because you’ve encountered the same data before.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Sales Hacker

JULY 20, 2020

Stop writing case studies the old way ! Case studies like those can work. Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale.

Case Study 109

Case Study Study Prospecting Top of Funnel 109

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Tech-Powered Sales: Achieve Superhuman Sales Skills by Justin Michael, Tony Hughes, et al.

B2B 98

B2B Top of Funnel Lead Rank Funnel 98

Sales and Marketing Management

NOVEMBER 12, 2018

Author: Anand Srinivasan The typical B2B sales process goes through four distinct stages. Studies show that high-performing sales teams depend on strictly enforced structures and processes to get work done. So how do you build such a sales structure for your B2B organization? The ideal sales team is.

B2B 205

B2B Hiring Lead Rank Scale 205

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. The first principle in our B2B sales value communication framework is defining the problem.

B2B 187

B2B Prospecting Case Study Scale 187

SBI Growth

JUNE 29, 2013

Sales leaders will not Make the Number if they fail to rapidly onboard new talent. The sales environment is uniquely suited to take advantage of an innovation called “ gamification.” This post is for HR and Sales leaders who ask, "How can we accelerate the productivity of our new hires?". The Game: A Great Match for Sales?

Hiring 326

Hiring Case Study Lead Rank Lead Scoring 326

Pipeliner

DECEMBER 22, 2020

Email marketers across the globe have been encompassing different strategies for generating leads, branding, and driving sales conversions. After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. Can’t resist knowing how? Ensure using a catchy subject line.

Email Marketing 98

Email Marketing B2B Marketing Case Study 98

Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. Let’s get into it!

Prospecting 235

Prospecting Case Study Study Sales Cycle 235

Allego

JANUARY 12, 2023

Sales ignores the content. Sales reps create their own content, which is slightly incorrect or off message. Sales is annoyed, while marketing is frustrated—maybe even a little sad. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. It’s a tale as old as time.

Collateral 106

Collateral Marketing Report Motivation 106

Allego

NOVEMBER 30, 2022

While no industry or department is immune to economic headwinds, there’s one that consistently hires during times of high layoffs: sales. In any downturn, businesses still need to sell products and services, and sales reps make that happen. Poor Onboarding Leads to Lower Retention. Hybrid Work Creates New Onboarding Challenges.

Hiring 118

Hiring Exercises Lead Rank Case Study 118

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. In many cases, just initiating the first contact doesn’t deliver any business growth.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI

DECEMBER 14, 2021

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

The Pipeline

DECEMBER 11, 2018

There is a lot discussed about how sales and selling has changed over the years, be it the tech around sales, social attitudes changing what is acceptable and what no longer works due to many factors. Continuing professional education is not a foreign concept to most trades/professions, but it is in sales.

Licensing 269

Licensing B2B Real Estate Lead Rank 269

Sales Hacker

MARCH 8, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. Ready to learn more about the state of B2B lead generation?

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Continue reading to learn how you can incorporate sales win/loss analysis into your business strategy. Did you have specific buying requirements going into the initial sales call or meeting?

Analysis 223

Analysis B2B Hiring How To 223

Zoominfo

FEBRUARY 1, 2021

Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Sales and Marketing Management

OCTOBER 9, 2020

Author: Matt Kamp For B2B sales teams, referrals are worth their weight in gold. When customers or other companies refer people to you, your company is viewed as more trustworthy in front of those leads, and because of that trust, you can expect a faster – and more successful – sales cycle. That’s a huge jump. The secret?

Referrals 177

Referrals Company Scale Case Study 177

Sales and Marketing Management

JUNE 16, 2017

Naturally, established companies have taken notice and are seeking similar results. Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness. Case study : Slack: Two weeks prior to launch, Slack co-founder Stewart Butterfield sent a memo to his development team.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Pointclear

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via GreatB2BMarketing.

B2B 190

B2B Buyer Trade Show PointClear 190

Zoominfo

JUNE 2, 2021

B2B sales jobs have a strikingly high turnover rate. In a study conducted by Sales Insights Lab, sales reps rated culture and management above base compensation, commission, and job flexibility. What are Core Competencies in Sales? Core competencies are essential sales skills that AEs can rate themselves on.

Scale 130

Scale Commission Compensation Report 130

Zoominfo

JUNE 2, 2021

B2B sales jobs have a strikingly high turnover rate. In a study conducted by Sales Insights Lab, sales reps rated culture and management above base compensation, commission, and job flexibility. What are Core Competencies in Sales? Core competencies are essential sales skills that AEs can rate themselves on.

Scale 130

Scale Commission Compensation Report 130

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

SBI

FEBRUARY 25, 2020

We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. If you like stats, here are just a few that tell the story in B2B. Peer recommendations are influencing more than 90% of all B2B buying decisions. SiriusDecisions).

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Keep reading!

Case Study 100

Case Study Referrals Social Media Ideal Customer Profile 100

Allego

DECEMBER 9, 2021

We observed the evolving role of sales learning from formal, instructor-led training to becoming part of the essential enablement experiences that reps count on day-to-day to help themselves. Here the four top sales enablement trends for 2022: B2B buyer journeys require smarter, virtual selling.

Top of Funnel 125

Top of Funnel Sales Enablement Trends Coaching 125

Mindtickle

APRIL 10, 2024

When it comes to B2B sales, content is still king. According to the Demand Gen Report , more than half of B2B buyers rely on sales content to guide their purchase decisions more now than in the past. Instead, you must understand how sales reps and prospects are (or aren’t) using sales content.

Analytics 52

Analytics Top of Funnel Revenue Closing 52

Corporate Visions

MAY 30, 2019

The post What Kind of B2B Marketing Personalization Gets Results? In today’s world of big data and hyper-targeted marketing campaigns, most B2B marketers believe the more personalized your message, the better your results. Response rates for your email campaign should justify or, best case, outweigh your effort.

B2B 106

B2B Marketing Scale eBook 106