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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Whether your customers are individuals or enterprises, and whether they buy online or offline, you’re still selling to human beings. Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Connect with No More Cold Calling.

B2C 237
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4 Ways to Make B2B Sales as Smart as B2C Sales

Sales and Marketing Management

With the long history of data availability available to B2C salespeople, they’re able to better track, recognize, and understand their prospects and the buying trips they take. But the ability to gather information from different places around the web gives B2B marketers a much fuller view of a company’s profile.

B2C 168
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5 Things to Regularly Review On Your B2B Website

Sales and Marketing Management

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. Do you have a strong brand message?

B2B 177
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How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework. Are they a small to medium-sized business, or an enterprise? They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. Let’s break it down. Everything is relative.

Segment 130
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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. The post Is B2B Buyer Confidence Stalling Your Deals? Watch the podcast below or on our YouTube channel.

B2B 112
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Making B2B Buying More Like Amazon….

Partners in Excellence

Somebody wanted to talk to me about the consumerization of B2B buying and selling. The sender had the position that, “most B2B transactions like buying, selling, and customer onboarding will feel the same as B2C transactions today – asynchronous, delightful, and quick.” What are these B2B transactions?

B2B 62
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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Benefits of website visitor tracking Top 10 website visitor tracking tools for B2B businesses FAQs about website visitor tracking What is website visitor tracking?