How To Segment Audiences: A B2B Marketer’s Guide
Zoominfo
AUGUST 22, 2022
Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework. Are they a small to medium-sized business, or an enterprise? They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. Let’s break it down. Everything is relative.
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