Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Buyers like to shop from businesses they know and trust.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.

B2B 246

B2B Intent Signal Customer How To 246

DiscoverOrg Sales

AUGUST 11, 2017

But what about B2B buyers? With so much of the spotlight on what sales reps could do differently, examining and understanding the psyche of buyers often gets overlooked. It turns out that it’s buyers themselves and their attitude toward risk and change that drive their view of salespeople. First, the bad news.

B2B 145

B2B Buyer Buyer Persona Real Estate 145

Partners in Excellence

DECEMBER 7, 2022

We have suspected, for years, that B2B buyers make purchase decisions based on how they feel, rationalizing the decision with data supporting those decisions. ” If what we are seeing from B2B buyers is simply human response and behavior, then the same observations apply to everyone in our organizations.

B2B 62

B2B Buyer Research Data 62

Partners in Excellence

NOVEMBER 28, 2022

Buyers struggle doing their “jobs” ……buying! We poor sellers struggle, if it weren’t for these inept buyers, selling would be so much easier. But buyers aren’t pulling their weight. Selling would be great if it weren’t for these buyers that don’t know how to buy!

Buyer 94

Buyer Face-to-face Proposal Up-Sell 94

Mereo

JANUARY 31, 2024

But much like with dating in the personal world, most buyers have a frustrating story of no-deal with a salesperson who fails to serve — and thus fails to sell. THE DEAL WITH PREVAILING STATUS QUO More sales deals end in no decision than in a solid “no” from a buyer who moves on to a competitor’s offering. Buyers ask.

Buyer 41

Buyer B2B Lead Rank Lead Scoring 41

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. What Is a B2B Sales Funnel? How to Build a B2B Sales Funnel (4 Stages). Interest Stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

SalesFuel

APRIL 8, 2024

If your B2B client’s target audience includes technical buyers, they may be focusing on the wrong types of ads. Technical Buyers Value Informative Videos on Social Media When technical buyers are looking for their next product or service, they need information to fuel their decision-making process.

Social Media 52

Social Media Media Video B2B 52

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Here are three must-have data tips to engage B2B prospects and customers for more wins, renewals, and growth.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Sales and Marketing Management

DECEMBER 14, 2020

Buyers are searching for more information on their own. it needs to be able to stand on its own, address your buyers’ big questions, showcase your unique value and motivate action. — it needs to be able to stand on its own, address your buyers’ big questions, showcase your unique value and motivate action. Takeaway: ?Sales

B2B 199

B2B Revenue Top of Funnel Margin 199

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Zoominfo

OCTOBER 28, 2020

Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. It unlocked another dimension in identifying when target buyers were actively in-market for a particular solution.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Pointclear

AUGUST 29, 2017

How are these concepts related to marketing and sales in B2B environment? Most buyers are focused on compensation, security and recognition. No decision” happens when the buyer or buyers perceive there is more risk in buying something than in doing nothing. What ultimate benefit or benefits does the buyer desire?

Buyer 200

Buyer Compensation Forecasting Decision Maker 200

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling? What makes this a great brand story?

Examples 130

Examples B2B Microsoft Case Study 130

Allego

AUGUST 28, 2023

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers. Forrester 2.

Sales Enablement 62

Sales Enablement B2B Strategy Scale 62

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. Industry research consistently shows that buyers want the same easy experience they now routinely enjoy in their private life. Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. Still Thinking B2B vs. B2C?

Buyer 79

Buyer B2B B2C Survey 79

The Pipeline

MARCH 23, 2017

It reinforced the need for sales people, and their respective organizations to have a much better understanding of how others “work”, in this case buyers. Most B2B sales people, and their extended teams, have for years have presumed the opposite, (encouraged by the pundits), building much of their sales approach on that erroneous assumption.

Buyer 185

Buyer Face-to-face Vendor Buying Cycle 185

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Most buyers cannot afford to be impulsive. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. It’s relating those needs and pain points to immediate consequences.

B2B 62

B2B Case Study Collateral ACT 62

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. What Is a B2B Sales Funnel? Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media.

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. On this list, you’ll find a variety of tools, both paid and free, to add to your existing technology stack.

Research 233

Research B2B Tools Company 233

Zoominfo

AUGUST 1, 2018

In our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1. billion in 2018 ( source ).

B2B 154

B2B B2C Scale Transportation 154

SBI

AUGUST 6, 2019

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. ED: Adobe recently discussed the concept “business-to-everyone” (B2E) in the cloud industry to encapsulate the convergence of the B2B and B2C buying experience. This week I interview Ed Calnan, President and Co-Founder of Seismic.

Buyer 94

Buyer B2B Scale Marketing 94

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Improve your buyer personas.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience. The right audience is defined as the types of consumers who match your buyer personas.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Zoominfo

AUGUST 22, 2022

Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework. They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. Your buyer persona is the VP of sales for both. If not, you may want to reevaluate your B2B data provider.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Improve your buyer personas.

Analysis 130

Analysis B2B Airlines Marketing 130

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. When B2B buyers need to solve a problem, they start researching online.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. link] Types of Customer Pain Points B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. In other words, they have pain points they need fixing.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

Buyer Persona 165

Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

SalesFuel

APRIL 16, 2024

They may have recognized that their reps face bigger challenges in guiding leads through the B2B sales funnel. Coaching on Tech Tools Sales organizations in the B2B vertical understand that buyers are reaching out later in the process. The average sales organization publishes continuous content updates to reinforce training.

Coaching 115

Coaching Top of Funnel How To Hiring 115

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100