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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations.

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Data Maturity: The Path to AI-Fueled Business Growth

Zoominfo

To make those plans a reality, businesses need to leverage the most complete, accurate, timely data available, delivered in flexible formats and powerful computing environments. But first, companies must ensure they’re far enough along the curve of data maturity to give their AI investments a fighting chance.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. In addition, BDRs relay customer feedback and market trends to internal teams. Thus, they facilitate continuous improvement in product development, marketing strategies, and customer service initiatives.

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How Aligning Sales And Customer Service Helps You Win

Miller Heiman Group

It’s a buyers market, even in B2B sales. Buyers now expect the innovation they’ve experienced as consumers when they’re buying solutions at the workplace—and less than one-third report that B2B sellers exceed their expectations. In this brave new world, businesses who rise to the top are those who provide the best customer experience.

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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Companies are increasingly implementing technology to bring efficiency to their workforce. Learn why automating your documents is key to sales success.

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How Data Analytics Can Boost B2B Sales

Pipeliner

The consumer market has flourished amid the growth of advanced data analytics technology and machine learning. As these new technologies have found their place in all things data, including marketing, sales, and any other data-driven industry that exists, we have seen a shift in the way businesses approach obtaining and analyzing information.

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B2B Sales Trends for 2023

Janek Performance Group

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful.

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