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B2B Lead Generation: The Ultimate Guide

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In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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Your Guide to Choosing a B2B Data Provider

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Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

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6 Ways to Leverage Instagram for B2B Marketing

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B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. As that number grows so does the opportunity to reach potential customers in new ways.

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B2B Lead Strategy and Marketing Alignment

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Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

Social media sites such as Facebook, Instagram, Twitter, and LinkedIn offer a range of content formats, including posts, stories, and videos that you can use to highlight your product. For example, Instagram shines with captivating stories and excellent images, but LinkedIn is more suited for professional B2B marketing.

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4 Tips for Selling to the Social Savvy Buyer

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We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Monitor online review sites.

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Top 10 Social Selling Tools

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Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. ReachOut makes it easy to integrate B2B data into your existing workflow.