Sales and Marketing Management
JANUARY 18, 2021
With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. One of these shifts is an extreme consumer focus on video. Personalized Video Will Replace Event Prospecting. That’s where video emails come in. .
Sales and Marketing Management
MARCH 27, 2024
Video messages can help B2B sellers cut through the clutter. Here's a primer on creating effective video messages without a Hollywood-sized budget. The post How to Craft Compelling Sales Videos That Convert appeared first on Sales & Marketing Management.
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SalesFuel
APRIL 8, 2024
If your B2B client’s target audience includes technical buyers, they may be focusing on the wrong types of ads. According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. People go to them to watch videos. Here’s what you need to know.
Sales and Marketing Management
NOVEMBER 18, 2022
With B2B sales, in-person and phone sales calls of yesteryear are making way for other forms of personalization, such as video chats and procurement portals. The post Becoming Journey Orchestrators for a Personalized B2B Experience appeared first on Sales & Marketing Management.
Sales and Marketing Management
MAY 28, 2020
Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.
Sales and Marketing Management
FEBRUARY 8, 2021
There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. But there’s a long way to go between now and then, and there’s no reason why good B2B content won’t find its way to people interested in seeing it on TikTok.
Pointclear
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.
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