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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. They then leverage research tools and market insights to pinpoint promising opportunities. They can streamline the sales process and reduce the need for expensive lead generation tools or outsourcing services.

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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. A pivot to remote selling. Nearly 60% of U.S.

Trends 156
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Maximizing B2B Data for an Unbeatable Sales Pipeline

Lead411

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

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Measuring the Success of Hyper-Personalization Strategies in B2B Sales

BuzzBoard

In the dynamic field of B2B sales, hyper-personalization has transitioned from being changeable to indispensable. By considering different methods and metrics to assess hyper-personalization success, data-enriched insights inform pivotal business decisions. It’s not merely an option; it’s a business contrivance.

B2B 52
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Powering B2B Success with Hyper-personalized Content Strategies for 2024

BuzzBoard

Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. AI-driven tools and automation streamline processes, allowing for the swift analysis of vast datasets to deliver content that resonates on a deeply personal level, increasing sales significantly.

B2B 105
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Revolutionizing B2B Sales: 3 Pillars of Modern Revenue Enablement

Allego

As the business world evolves at lightning speed, shifts in B2B buying behavior have revealed a significant disconnect between what modern buyers expect and the ability of go-to-market (GTM) teams to meet these expectations. Pillar 2: Collaboration Align revenue and buying teams through modern collaborative experiences. The result?

Revenue 62