Sales and Marketing Management
APRIL 23, 2024
In a crowded and competitive B2B market, omnichannel marketing is an effective differentiator. Here's how to create an omnichannel marketing strategy for a smooth customer experience. The post Omnichannel Marketing for B2B: Strategies for Getting More Customers appeared first on Sales & Marketing Management.
Sales and Marketing Management
APRIL 10, 2024
The post 7 Winning Strategies to Shorten Your B2B Sales Cycle appeared first on Sales & Marketing Management. From identifying potential leads, to successfully sealing the deal, here's a comprehensive guide to winning tactics that make your sales cycle less complex.
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Sales and Marketing Management
OCTOBER 28, 2021
To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility. The post 5 Strategies to Create B2B Sales Agility appeared first on Sales & Marketing Management. Some aspect of remote selling is here for good.
Sales and Marketing Management
AUGUST 10, 2023
These strategies will help get you there. The post Mastering the Art of B2B Lead Generation: Strategies for Success appeared first on Sales & Marketing Management. Businesses must work harder to generate high-quality leads.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?
Sales and Marketing Management
MARCH 16, 2022
The post 3 Strategies to Adapt to the Changing B2B Sales World appeared first on Sales & Marketing Management. Sales teams that adapt to the new world order will win. Those that insist on using the same tactics they’ve always used are essentially trying to do the impossible – travel back in time.
Sales and Marketing Management
JULY 26, 2022
B2B social media marketing is distinctly different than strategies deployed by B2C marketers. These four characteristics of top-performing B2B social media posts provide insights on how to create a high-performing B2B social media post.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! Well, marketers rely on this grouping to reach their goals.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book The Expert’s B2B Revenue Growth Playbook, to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently. We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage.
Advertiser: ZoomInfo
According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control. Efficient outreach strategy.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts.
Advertiser: ZoomInfo
That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy. These 16 plays are aligned to different stages of the sales funnel.
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