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Confusing Customer Service Delivery with Customer Experience Delivery?

Babette Ten Haken

Do we really understand the difference between customer service delivery and customer experience delivery? At times, our self-focused perception leaves customer service delivery up to everyone with “service” as part of their job titles. That means we assume customer service is someone else’s responsibility.

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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom Smart Selling

How do Lean Principles Relate to Digital Technology? Lean principles are normally associated with manufacturing and services. But how can it possibly be related to digital, digital being technology-based ? B2B companies, needing to catch up with B2C, have started offering similar experiences, but in a slightly different way.

B2C 119
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Customer Service Is Overrated!

Partners in Excellence

The responses focused on great customer service. It’s what most customers cite when questions about how they make buying decisions. Sometimes, I wonder if all of us, customers included are missing the point. What if we designed products, services, buying experiences that didn’t need customer service?

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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom Smart Selling

How do Lean Principles Relate to Digital Technology? Lean principles are normally associated with manufacturing and services. But how can it possibly be related to digital, digital being technology-based ? B2B companies, needing to catch up with B2C, have started offering similar experiences, but in a slightly different way.

B2C 62
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People Do Business With People They Know, Like, and Trust

Zoominfo

They developed online friendships, and those friends became loyal customers. It also didn’t hurt that Zappos focused heavily on customer service, making sure their buying and returns process was as painless as possible, but the trust the employees earned by having a voice was a big reason for its success.

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry. I’d just rewrite this to say ‘B2B social media marketing isn’t as effective a direct sales channel as B2C social media marketing is.’ .

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How To Develop Landing Pages That Actually Convert

Smooth Sale

Therefore, your landing page will be remarkably different from a B2C company that targets consumers. B2C landing pages are more about connecting with the audience emotionally. For example, social proof is more critical on a B2B landing page than a B2C one. Ensure customer service receives applause.

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