Sales Incentive Program Management as a Profit Center for CFO’s of Large Channel Members and Distributors
Sales and Marketing Management
JANUARY 19, 2018
The opportunity to benefit from successful sales incentives programs are there, executives just need to understand how to uncover them. Most incentive programs are managed in a highly chaotic, manual way by individual merchandising, sales or marketing executives (or low-level managers). Salespeople benefit: $5mm.
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