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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

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A little more insight on Fast Starts

Sales and Marketing Management

World at Work addressed funding Fast Starts by noting that “the funds for a fast start sales incentive are carved out of the upside incentive opportunity. For more information on how to design a successful Fast Start, reach me on Twitter @THoulihan.

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[Message to Management]: Top Earners Deserve More of Your Time

No More Cold Calling

Now it’s up to the sales manager to coach, motivate, and incent everyone else—the average performers. Opportunities to grow, learn, and advance are much better incentives. Urteaga goes on to explain the pitfalls of neglecting top performers and the benefits of coaching them. Want Proof? Is this correct?

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Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.

No More Cold Calling

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? What About Incenting Salespeople? Should Marketing Offer Incentives for Referrals?

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How B2B Reps Use Social Debt to Get Sales Support

SBI Growth

Incentive Structure. During the Buyer's decision-making process, your support team provides the following benefits: Influence. Even when their virtual team has no monetary or organizational incentive to do so. Follow your virtual team members on Twitter (Retweet, mention, and comment). Get loyalty from the team.

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Adding more incentives erases any second thoughts when contemplating defection. Loyalty rewards also hide a special benefit for your brand. Feel free to connect with her on Twitter. Decreased interest, lack of purchases or communication are all clear indications that you might see a customer defect.

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